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Media Group Head

2 months ago

Gurugram, India Digitas India Full time

Job Title: Group Head - Media (Digital Advertising)

Location: Mumbai/Gurgaon

Reports to: VP-Media

We are seeking a seasoned Group Head - Media with expertise in digital advertising, specializing in performance marketing through search and biddable channels. The ideal candidate will lead and manage client relationships, primarily based in Mumbai, ensuring the delivery of best-in-class digital media solutions that drive measurable performance outcomes.


Key Responsibilities:


Lead Performance Marketing Strategy:

  • Develop and oversee performance-driven media strategies for clients, with a focus on search (Google etc.), social media, and programmatic platforms.

Programmatic Expertise:

  • Lead programmatic media planning and execution, ensuring precise targeting, optimization, and ROI. Experience with DSPs is essential.

Client Management & Consultation:

  • Serve as a trusted advisor to clients, understanding their business goals and providing strategic media recommendations. Ensure exceptional service delivery across all campaigns.

Campaign Optimization:

  • Oversee media buying, tracking, and optimization processes to improve campaign performance, including A/B testing, bid strategies, and audience segmentation.

Collaboration with External Teams:

  • Work closely with creative, strategy, and analytics teams to ensure cohesive digital marketing campaigns across search, social, display, and programmatic channels.

Data-Driven Approach:

  • Use data and analytics to track and report on the effectiveness of campaigns, making recommendations for continual improvement.

Stay Updated on Industry Trends:

  • Keep up with the latest industry developments, tools, and best practices in performance marketing, programmatic, and digital media to bring innovative solutions to clients.


Requirements:

  • 8-10 years of experience in digital media, with a strong emphasis on performance marketing (PPC, Affiliates etc.) and biddable advertising (Meta, DV360 etc).
  • Proven track record of managing large digital media budgets and delivering successful results.
  • In-depth knowledge of Google Ads, Bing Ads, Facebook Ads, DV360, and other key digital platforms.
  • Experience working with multiple stakeholders and cross-functional teams.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Exceptional communication and leadership skills.
  • Ability to manage multiple client accounts and projects simultaneously.