Group Head
3 days ago
Title- Group Head (Digital Strategy and Planning)
Years of experience – 4 to 9 yrs
Location – Gurugram
Roles & Responsibilities:
1 Establish and maintain effective communication channels with program managers, project leads, BU heads, integrated media planner, and the resource management team.
2 Attend training and development to ensure positioning of the IDS team as the holistic digital marketing expert across the verticals.
3 Manage budgets for integrated projects, ensuring financial objectives are met
4 Indicate areas of better allocation of resources based on project requirements to ensure optimal utilization to deliver as per the targeted project profitability.
5 Identify potential risks in integrated projects, develop mitigation strategies, and establish contingency plans, escalate issues in a timely manner to avoid client attrition.
6 Implement and maintain quality assurance processes to ensure deliverables meet high standards and client expectations.
7 Escalate cases of potential conflicts within the integrated project teams or with stakeholders, to ensure project continuity
8 Highlight contract expiry deadlines to ensure timely renewals.
9 Oversee the planning, execution, and closure of integrated projects as per agreed timelines and milestones.
10 Work closely with client SPOC and keep him/her informed about the project status.
11 Facilitate and ensure collaboration and communication between different BUs, promoting a cohesive approach to integrated project deliver.
Primary Skills (Mandatory)
- Through understanding of Google AdWords and Facebooks Ads platforms
- Good communication and presentation skills
- Project Management, Digital Strategy, Digital Analytics skills
- Experience analyzing data and market research
- 5 Business understanding and resolve to scale
Secondary Skills (Optional)
- Broad understanding of the programmatic landscape
- Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc
- Preferred Experience with Media Planning, Media Buying, Digital Transformation.
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