Group Head

1 month ago

Gurugram, India LS Digital Group Full time

Title- Group Head (Digital Strategy and Planning)

Years of experience – 4 to 9 yrs

Location – Gurugram


Roles & Responsibilities:


1 Establish and maintain effective communication channels with program managers, project leads, BU heads, integrated media planner, and the resource management team.


2 Attend training and development to ensure positioning of the IDS team as the holistic digital marketing expert across the verticals.


3 Manage budgets for integrated projects, ensuring financial objectives are met


4 Indicate areas of better allocation of resources based on project requirements to ensure optimal utilization to deliver as per the targeted project profitability.


5 Identify potential risks in integrated projects, develop mitigation strategies, and establish contingency plans, escalate issues in a timely manner to avoid client attrition.


6 Implement and maintain quality assurance processes to ensure deliverables meet high standards and client expectations.


7 Escalate cases of potential conflicts within the integrated project teams or with stakeholders, to ensure project continuity


8 Highlight contract expiry deadlines to ensure timely renewals.


9 Oversee the planning, execution, and closure of integrated projects as per agreed timelines and milestones.


10 Work closely with client SPOC and keep him/her informed about the project status.


11 Facilitate and ensure collaboration and communication between different BUs, promoting a cohesive approach to integrated project deliver.


Primary Skills (Mandatory)


  1. Through understanding of Google AdWords and Facebooks Ads platforms
  2. Good communication and presentation skills
  3. Project Management, Digital Strategy, Digital Analytics skills
  4. Experience analyzing data and market research
  5. 5 Business understanding and resolve to scale


Secondary Skills (Optional)

  1. Broad understanding of the programmatic landscape
  2. Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc
  3. Preferred Experience with Media Planning, Media Buying, Digital Transformation.

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