LS Digital Group | Group Head

1 month ago

gurugram, India LS Digital Group Full time

Title- Group Head (Digital Strategy and Planning)

Years of experience – 4 to 9 yrs

Location – Gurugram


Roles & Responsibilities:


1 Establish and maintain effective communication channels with program managers, project leads, BU heads, integrated media planner, and the resource management team.


2 Attend training and development to ensure positioning of the IDS team as the holistic digital marketing expert across the verticals.


3 Manage budgets for integrated projects, ensuring financial objectives are met


4 Indicate areas of better allocation of resources based on project requirements to ensure optimal utilization to deliver as per the targeted project profitability.


5 Identify potential risks in integrated projects, develop mitigation strategies, and establish contingency plans, escalate issues in a timely manner to avoid client attrition.


6 Implement and maintain quality assurance processes to ensure deliverables meet high standards and client expectations.


7 Escalate cases of potential conflicts within the integrated project teams or with stakeholders, to ensure project continuity


8 Highlight contract expiry deadlines to ensure timely renewals.


9 Oversee the planning, execution, and closure of integrated projects as per agreed timelines and milestones.


10 Work closely with client SPOC and keep him/her informed about the project status.


11 Facilitate and ensure collaboration and communication between different BUs, promoting a cohesive approach to integrated project deliver.


Primary Skills (Mandatory)


  • Through understanding of Google AdWords and Facebooks Ads platforms
  • Good communication and presentation skills
  • Project Management, Digital Strategy, Digital Analytics skills
  • Experience analyzing data and market research
  • 5 Business understanding and resolve to scale


Secondary Skills (Optional)

  • Broad understanding of the programmatic landscape
  • Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc
  • Preferred Experience with Media Planning, Media Buying, Digital Transformation.

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