Product Marketing Manager

3 weeks ago

Mumbai, India The Nielsen Company Full time
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.  Nielsen Marketing  Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey.Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement. We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimisation.  About the job Product Marketing is responsible for maintaining Nielsen’s unwavering authority as the global leader in audience measurement by placing the client’s voice at the very core of our messaging.Our work elevates our solutions to demonstrate their inherent value and reinforce Nielsen as the trusted partner of choice for our clients, enabling them to outperform their competition.This role resides in the Product Marketing and Go To Market team and plays a critical role in supporting the development and execution of Product Marketing strategies, messaging and content to support the commercial go to market and strategy of the business. This role will collaborate closely with other parts of the Marketing organization as well as wider Nielsen stakeholders to determine our priorities and deliver on solutions.

Roles and Responsibilities

Support the development of narratives, including clear segment specific value propositions and differentiation to our competitors to position Nielsen’s products and solutions as leaders in their field Support the development of buyer persona creation and client segmentation to inform messaging strategy Localize global product and GTM marketing materials to meet the needs of the regional and local markets  Develop and maintain client-facing marketing materials to enable commercial teams to confidently represent solutions and overcome barriers to sale. This includes, but is not limited to,the development of sales one sheets, presentations, talking points and product pages on Support the development and maintenance of materials necessary for client events, speaking engagements and campaigns and events Partner closely with Product Managers staying on top of product development, roadmaps, and feature releases while maintaining a strong understand of how the product works to deliver on client business needs  Collaborate with cross-functional teams, including Communications, Integrated Marketing, and Partnerships & Events to support the creation and execution of an integrated marketing plan that directly supports commercial priorities Regularly conduce and maintain competitive intelligence and Nielsen’s differentiators, keeping Marketing, Commercial and Product teams up to speed on the latest news, product developments, positioning and partnerships 

Working Style

Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done  Playing well with others is a must. Teamwork is how the best work gets done.  Build working relationships inside and outside the organization Work independently on a small team with a tremendous amount of responsibility Work in a dynamic environment where new projects and pop-up often Ability to navigate ambiguity and evolving dynamics with a structured approach Excited by generating and adopting new ways of working Intellectually curious and collaborative with a strong work ethic Energetic, passionate, with an appetite to grow

Qualifications

Minimum of 3 years experience in B2B Marketing, Media, and/or related field Bachelor’s Degree in Communications, Marketing, or related field Fundamental knowledge of Product Marketing and a good understanding of related marketing functions Exceptional written and verbal communication skills, experienced English language writer and content creator. Experience in creating sales presentations using Google Slides Strong strategic and analytical skills that can be applied to interpret business priorities and develop marketing and commercial materials Excellent organization, project management and problem solving skills A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions Strong project management and communication skills ABOUT NIELSEN As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work

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