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Product Marketing Manager
2 weeks ago
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WHAT YOU'LL BE DOING
Meeting Company and Marketing Objectives through Field Marketing Excellence
Working with the regions Sales leadership team, create and deliver the Regional Marketing strategy that meets the regions business goals through the delivery of World Class Field marketing.
Set campaign goals and track against those goals for campaign plans
Expand TAC Security visibility and awareness Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
Maximize exposure/return at industry and other events
Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region in line with Regional Billings growth
Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
Report monthly/bi Q and Q results for the region and any corrective actions required
Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments are supporting the regions' goals.
Make strategic investment decisions on all marketing investments to/through the channel
Ensure visibility of the Regions marketing activities and outcomes driving an effective internal communication strategy.
Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes
SKILLS YOU HAVE
Excellent Knowledge of the Technology market or related industry and its dynamics
Experience in complex, strategic channel management.
A minimum of 5 years experience working in a Marketing Manager position
ABOUT TAC SECURITY
TAC Security, headquartered in San Francisco, is a global leader in Vulnerability Management that protects Fortune 500 companies, leading enterprises, and governments around the world.
The company manages 5 Million vulnerabilities through its Artificial Intelligence (AI) based Vulnerability Management Platform ESOF (Enterprise Security in One Framework).
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