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New Commercialization Manager

2 months ago

Indore, India Corteva Agriscience Full time

Description

The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.

Key Responsibilities

Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments Understand growers CTQs and key insights on the grower practices. Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape Train the New Commercialisation Assist, Market Ignition Executives and teams Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team Timely submission of LPD reports & data analysis

Qualifications

Education, Experience and Skills

Bachelors or Masters degree in Agriculture or related fileds 3+ years of experience in Crop protection/agrochemicals management Experience of managing Crop Protection (Insecticides, Herbicides, Pesticides, Fungicides) Excellent verbal and written communication skills Strong interpersonal skills, critical thinking and problem-solving skills Strong project management, systems and technical and time management skills Solutions approach and decision making