Google Ads Campaign Manager-jewelry brand

2 days ago

Hyderabad, India Tibarumal Gems & Jewels Full time

Location: Hyderabad (Preference for Telugu-speaking candidates or familiarity with Telugu culture)

**Job Overview**  
Our luxury jewelry brand is seeking a skilled and experienced **Google Ads Campaign Manager** to enhance our digital presence and drive conversion-focused campaigns across Instagram, YouTube, and LinkedIn. This role involves close collaboration with our outsourced senior creative team to guide, manage, and post high-quality, engaging content that aligns with our brand identity. The ideal candidate will have a deep understanding of the digital marketing landscape, particularly in the jewelry industry, and be adept at leveraging platform-specific strategies to maximize brand exposure and customer engagement.

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**Key Responsibilities (KRAs):**

1. **Platform-Specific Strategy & Execution:**  
   - **Instagram**: Lead campaigns including Stories, Reels, and Shopping ads with a focus on driving engagement and conversions.  
   - **YouTube**: Plan and execute video campaigns that reflect our brand aesthetics and enhance viewership.  
   - **LinkedIn**: Manage posts, comments, and networking efforts to engage high-net-worth clients and industry influencers.  
   - Develop and maintain a content calendar that aligns with brand promotions, seasonal trends, and product launches.  

2. **Coordination & Collaboration:**  
   - Act as the primary liaison between the brand and the outsourced creative team.  
   - Provide the creative team with necessary assets such as jewelry photos, product details, and audience insights.  
   - Monitor industry trends, competitor activity, and best practices to inform campaign strategies.  

3. **Content & Ad Optimization:**  
   - Assist in developing, monitoring, and optimizing content and ad campaigns tailored to each platform’s audience.  
   - Ensure platform-specific content and ad formats maximize visibility and engagement.  

4. **Performance Tracking & Reporting:**  
   - Generate bi-weekly or monthly reports detailing key metrics, including engagement, reach, CTR, and conversions.  
   - Provide actionable insights and recommendations to improve campaign performance continuously.  

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**Key Performance Indicators (KPIs):**  
- Growth in engagement rates on Instagram, YouTube, and LinkedIn.  
- Increased conversions (sales or inquiries) driven by platform-specific content and ads.  
- Improvement in lead quality and volume through campaigns.  
- Adherence to social media calendar schedules.  
- Timely and effective coordination with the creative team for content delivery.  

---

**Qualifications & Experience:**  
- Bachelor’s degree in Marketing, Communications, or a related field.  
- 3–5 years of experience in digital advertising and social media management, preferably in jewelry, luxury, or fashion industries.  
- Proven success in managing campaigns on Instagram, YouTube, and LinkedIn, with measurable ROI.  
- Knowledge of the Telugu language and culture is an advantage.  

---

**Skills:**  
- Strategic mindset with expertise in managing diverse social media platforms.  
- Strong communication and coordination skills to streamline workflows with creative teams.  
- Proactive approach in identifying and integrating jewelry industry trends and cultural insights into campaigns.  

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