Content Strategist
2 months ago
about the role
The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce.
key responsibilities
Online Promotion using social media
Build a community around our online assets
Use SEO to increase the reach of our online collateral including our website
Set-up a CRM system to track prospects and growing online networks
Identify potential strategic partners
Enhance our online Brand
YouTube Channel creation and marketing of exclusive content
Devising strategies to drive online traffic to the company website
Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives
Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs
Strong online network with the ability to nurture an online community
Should be able to independently use page-layout and image-editing programs
An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages
Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc.
Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs
Google Adwords/Analytics certification will be an added advantage
preferred qualifications
MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does
3-8 years of experience in Mass Communication, Creative disciplines & Advertising
Excellent people management skills
Experience in managing and grooming fresh talent
The position will be based at Pune, US experience preferred
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