Content Strategist

2 weeks ago

Pune, India Digital Flame Full time

**Experience**: 3+ years**
**Location**: Pune**
**Salary**:Best in the Industry**:
**Company Overview**:
Digital Flame is an online marketing solutions company that helps individuals and businesses unleash their growth potential by providing highly reliable, genuine, and trustworthy marketing services.

Digital Flame is known for its process-oriented approach with a keen eye for innovation and detailing that helps brands find success.

Digital Flame presents an opportunity with the Content Strategist role for the dedicated, ambitious professional looking to grow in their career and unleash their growth potential.

**Primary Purpose**:
Responsible for creating content strategies for higher impact.

The role involves understanding brand requirements through communicating with the clients.

Develop creative ideas and concepts, planning for the appropriate media and style to meet the client’s objectives.

**Responsibilities**:

- Develop content strategies for digital and content marketing channels
- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, building brand awareness and other digital marketing objectives
- Guide a team of content writers as per the strategy
- Planning social media calendar and content proposition
- Conduct periodic content audits
- Strategize and improve content delivery and promotion
- Analyzing and optimising content marketing strategy

**Qualification**:

- Excellent copywriting skills to be able to plan, direct, design, and edit content that get results.
- Content presentation skills - to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions
- Content Delivery Skills - to determine the best distribution channel to deliver content to the audience
- Experience in handling and strategizing marketing campaigns
- Able to work in a competitive environment during finer timelines

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