Content Strategist

1 month ago

Pune, India Merito Full time

**About the Company**:A fast-growing e-commerce startup

We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

**Roles and Responsibilities**:

- Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
- Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
- Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
- Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
- Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
- Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
- Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
- Formulate customer delight moments
- Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance
- Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
- Responsible for developing a sense of community amongst the Client creator base
- Ensure all Client creators are benefiting from the community
- Develop non-product solutions that will enable retention and increase customer satisfaction
- Develop partnerships that will help in creator retention
- Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

**Requirements**:

- Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
- Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
- Active and engaged participant in social media
- Excellent writing, editing, and proofreading skills, with a keen eye for detail
- Strong communication and presentation skills to communicate the message effectively
- Strong interpersonal skills and ability to build relationships with cross-functional stakeholders
- Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
- Proficiency in SEM best practices and the ability to optimize content for search engines
- Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
- A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices
- Ability to identify and track relevant community KPIs
- Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply

**Salary**: ₹600,000.00 - ₹2,000,000.00 per year

Schedule:

- Day shift

Application Question(s):

- What is your Current CTC / Expected CTC / Notice Period?
- Which of these do you have experience in? Mention all that apply.
- Do you have experience in SEM and SMM?
- What are your preferred locations? (Choose from Delhi, Mumbai, Pune, Bangalore)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content strategy: 3 years (required)

**Speak with the employer**
+91 7003507076

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