Brand Manager

1 month ago

Chennai, India Boomaa Consultants - India Full time

Job Overview


We are hiring a skilled Brand Manager . As a Brand Manager, you will be responsible for developing and implementing effective brand strategies, managing the company's brand image, and ensuring brand consistency across all marketing channels. This is a mid-level position requiring 4 to 6 years of experience in brand management. The job is located in Chennai, Tamil Nadu, India, and is a full-time role.


Qualifications and Skills


  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 4 to 6 years of experience in brand management or a similar role
  • Proven track record of successfully developing and implementing brand strategies
  • Experience in managing websites and optimizing them for SEO
  • Strong knowledge of digital marketing tools and techniques
  • Excellent analytical and problem-solving skills
  • Ability to collaborate and communicate effectively with internal and external stakeholders
  • Proficiency in Microsoft Office and marketing software
  • Self-motivated with a passion for continuous learning and staying updated with industry trends
  • Experience in the HR industry or with recruitment services is a plus


Roles and Responsibilities


  • Develop and execute brand strategies to enhance brand awareness and market positioning
  • Manage the company's brand image and ensure consistent brand messaging across all marketing channels
  • Conduct market research and analyze customer insights to identify new brand opportunities
  • Collaborate with internal teams and external agencies to create and execute marketing campaigns
  • Monitor and evaluate the effectiveness of marketing initiatives and make necessary adjustments
  • Manage the company's website and optimize it for search engine visibility
  • Oversee the management of third-party e-commerce platforms and analyze their performance metrics
  • Work closely with the digital marketing team to implement SEO strategies and drive organic traffic
  • Track and report on key performance indicators (KPIs) to measure brand performance
  • Stay up-to-date with industry trends and competitor activities to identify potential threats and opportunities
  • Collaborate with the intern team to support their learning and development





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