Chief Manager

1 month ago

chennai, India Saaki Argus & Averil Consulting Full time

Job Purpose

1. Strategic Brand Management & Corporate Branding

2. Increase Saliency of the brand Key Responsibilities Functional Responsibilities

Strategic Brand Management

a) Communication & content

- Internal communication through internal newsletters, mailers and other tools.

- Creation of campaign for organization-wide initiatives (not restricted to a particular product vertical)

- Ensuring brand guideline awareness and adherence in the organization.

- Customer facing communication, product collaterals, content curation for campaigns and vetting of content.

b) Conceptualize, design and execute customer brand engagement programs.

- Conceptualizing unique programs/properties to increase engagement of our customers & TG with the brand (BTL).

- Piloting & analyzing results of these programs, and ensuring continuity of successful ones.

- Ensuring improvement in brand engagement-related parameters.

c) Monitor and review brand health and support the execution of brand management programs.

- Managing and reviewing the Brand Architecture, for Undertaking projects/initiatives, basis insights from Brand Tracks & drive improvement in key parameters.

- Creation of other key brand assets and the brand key.

d) Design and execute branding programs enhancing brand visibility across channels

- Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital etc.

- Drive co-branding initiatives and brand partnerships across key channels.

Increase Saliency of the Brand

a) Increase saliency of the brand

- Planning & executing various activities and campaigns to increase awareness & salience of the brand.

b) Product Specific Branding

- ATL Ads, Collaterals/PoS for any specific customer-facing initiatives.

- Last-mile visibility creation (At dealerships & branches)

Classification: Internal

- Branding support for internal schemes & initiatives (Collaterals, Mailer Campaigns etc.)

- Branding support for events & activations.

c) Servicing requests from other support functions (Secretarial, Accounts, Legal, HR etc.)

- Regulatory advertisements

- Campaigns to promote specific initiatives pertaining to the respective functions and Branding

- Collaterals for specific activities.

Job Requirements Qualifications

MBA – Marketing from Tier I or II B-School Experience

8+ years in Brand Management Functional Competencies

Brand & Communication Management

Collateral Management

Vendor Management

Well versed with Media planning and basic data skills Behavioral Competencies

Good communication Skills (Verbal & Written)

Attention to Details

Innovative

Good Leadership Qualities

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