B2C manager

2 months ago

Mumbai, India Techpaathshala Full time

Our tech training specializes in providing top-quality education and training in a wide range of in-demand technology skills. Our courses cover a variety of programming languages, including HTML, CSS, JavaScript, NodeJS, Python, React, and React Native. In addition, we also offer courses on database management, including MongoDB and SQL. Our experienced instructors have a deep understanding of these technologies and are committed to helping our students succeed in their studies and careers.

The Role

Key Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement effective B2C marketing strategies that align with the company's goals and objectives.
  • Customer Acquisition: Lead efforts to acquire new B2C customers through various channels, including digital marketing, content marketing, social media, and more.
  • Brand Building: Build and manage the TechPaathshala brand, ensuring a consistent and compelling brand identity in all marketing materials.
  • Team Management: Lead, mentor, and manage a high-performing marketing team, setting clear goals and ensuring the team's success.
  • Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
  • Content Marketing: Develop and execute content marketing strategies to engage and educate our target audience.
  • Analytics and Reporting: Use data-driven insights to measure the success of marketing campaigns and make data-backed decisions for optimization.
  • Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and campaigns.
  • Market Research: Stay informed about industry trends, competitor activities, and customer insights to make informed marketing decisions.
  • Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to ensure alignment and success of marketing efforts.

Ideal Profile

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Proven experience in B2C marketing with a minimum of 3 years of leadership experience.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Excellent analytical and problem-solving skills.
  • Exceptional communication and leadership abilities.
  • Creative thinker with a strong strategic mindset.
  • Proficiency with marketing tools and analytics platforms.
  • Strong project management skills.

What's on Offer?

  • Opportunity within a company with a solid track record of performance
  • Attractive Salary & Benefits

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