Branch Sales Manager-Affordable Home Loans

4 months ago


Coimbatore, India IDFC FIRST Bank Full time

Role / Job Title:  Branch Sales Manager- Affordable Home Loans (MBL)

Function/Department:  Micro Business Loan

Job Purpose:

The role entails scaling up and growing the customer base for the branch. It also entails developing constructive relationships with customers and working closely with them to boost volume of business across geographies by establishing a strong foundation with them as their financial partner of choice. This role encapsulates the responsibility of customer sourcing and acquisitions and building strong relationships with key dealers and strategic partners to help in client sourcing and acquisition. This is a critical branch level role that directly impacts the revenue and P&L for the branch. 

Roles & Responsibilities:

Acquisition of Home loan customers in the identified segment and reference generation from the specified catchment area. Grow the asset under management base for home loan lending solutions and ensure that the overall revenue, cost, profitability, and portfolio quality targets are met. Collaborate with the product team to ensure that the customers are offered the best-in-class solutions funding or multi-funding requirements, and key direct sales team are appropriately incentivized. Target and Manpower planning for the region. Ensure recruitment and training of manpower – Branch Sales Managers/BCM/BOM Will be responsible for meeting disbursements targets month on month.

Secondary Responsibilities: 

Meeting business target including Fee income and cross sell. Monitoring and mentoring the team and creating career path for team. Keeping a regular track of competition and reporting new products / market developments to upstream. Managing the early Mob X bucket collection and overall portfolio management. Managing internal and external audit compliance.

Managerial Responsibilities:

Identifying business areas/ Sourcing segment with high potential and execute penetration strategies. Tracking and improving branch profitability and portfolio quality.

Education Qualification: 

Graduation: Any Graduate.

Post-graduation: MBA, PGDM

Experience: 2 to 5 years of experience in home loan sales.



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