Product Marketing Engineer

4 weeks ago

Bangalore Rural, India EmpGowin Full time

Job Title: Product Marketing Engineer

Experience: 5+ Years

Location: Bangalore, India

Job Type: Full-Time



Job Brief


As a Product Marketing Engineer based in Bangalore, India, you will play a crucial role in driving the demand and market presence of our motor drive solutions. You will be responsible for implementing effective product marketing strategies, gathering market intelligence, and developing regional-specific use cases. Here's what the role entails:



Responsibilities


Drive Demand Creation

  • Implement and execute the product marketing strategy for motor drive solutions.
  • Develop and execute effective product positioning strategies to drive revenue and generate demand.


Market Intelligence

  • Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
  • Carry out market research and monitor competitor products.


Regional Use Cases and Features

  • Articulate regional-specific use cases and needs.
  • Define next-generation product features based on market requirements.


Technical Documentation and Representation

  • Develop technical documents such as application notes and papers.
  • Represent the company at local conferences and forums.


Customer and Partner Engagement

  • Visit customers and distribution partners to collect market and technology information.
  • Establish and maintain long-term business relationships.


Value Proposition and Training

  • Identify and create a value proposition for new high-value opportunity markets.
  • Provide training and collaterals to Sales for effective sales.


Information Flow Management

  • Manage the technical and commercial information flow between local teams and headquarters.
  • Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.


Marketing Activities

  • Define and align appropriate marketing activities, including trade shows and advertising, in cooperation with MarCom and Marketing.


Training and Reporting

  • Train channel partners, customers, and the local sales organization.
  • Concisely report the state of the business and strategy at any time.


Requirements

  • University degree or University of Applied Science degree.
  • 5 years of relevant marketing experience.
  • Good technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions (e.g., Integrated Power modules, Discrete and Half-Bridge architectures).
  • Proven ability to handle major accounts projects from promotion to production while interfacing with different teams.
  • Good command of spoken and written English.
  • The position requires domestic and some international travel.


Experience/Skills

  • 5+ years of relevant marketing experience.
  • Technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions.
  • Develop and execute effective product positioning strategies to drive revenue and generate demand.
  • Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
  • Develop technical documents (e.g., application notes and papers).
  • Visit customers and distribution partners to establish long-term business relationships.
  • Work with the sales team to design product marketing strategies for motor drive solutions.
  • Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.
  • Carry out market research and monitor competitor products.



Application Instructions


If you are a result-oriented Product Marketing Engineer with 5+ years of experience and a passion for contributing to the growth of the company, we invite you to apply by sharing your updated resume with resumes@empglobal.ae or apply here at this platform.


Join the team and make an impact in shaping presence and success. We look forward to reviewing your application.


Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.

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