AVP Digital Messaging

1 month ago

Mumbai, India HSBC Full time

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

AVP – digital messaging is a critical enabler role. It helps in getting relevant communications live on the Customer Lifecycle journey tailored for different segments.

This role involves working closely with global AEM teams and local INM business, marketing, D&A teams for the purpose stated above and develop relevant communications and customer journey maps.

The stakeholders would include: CLCM, Premier, EBS , International, Cards, Wealth, Unsecured, Mortgages, Digital, D&A, Regulatory teams

Principal Responsibilities

 Will play a vital role in the design, development, testing & publishing of marketing collaterals Develop marketing templates and components for various platforms: SMS, EDMs, banners, Whatsapp communications, notifications Publishing the content creation in the required format which is adaptive to different platforms Deliver the collaterals in the agreed TAT & quality Adobe Experience Manager is the tool that will be used, a knowledge will be surplus not a necessity Edits of the existing AEM formats to accommodate the change in business requirements Act as a technical liaison between the Pega and business & marketing to get the desired rendition Understand the business objectives clearly behind the collaterals to effectively use the components and layouts for getting the message across Requirements Experience working with cross functional teams and managing stakeholder relationships Fact paced execution and keen learner  Desired, not mandatory Good working knowledge & hands on experience on Adobe Experience Manager/ any other design software Minimum criteria : Graduate with very good spoken English skills Work experience: 3-4 years at least

Useful Link

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You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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