AVP marketing

1 week ago


Mumbai, Maharashtra, India ICICI Lombard General Insurance Company Limited Full time

Looking for a Senior AVP-Marketing Opportunity at ICICI Lombard

If you're keen on joining our team, make sure to package your updated resumes neatly and send them over with the subject line 'AVP-Marketing brand communication and digital'. Don't forget to include the following information:

  • Current Cost to Company (CTC)
  • Expected CTC
  • Notice Period
  • Reason for Change

Location: Prabhadevi-Mumbai

Experience: 13 to 14 years in Corporate branding, brand communication, and performance marketing

Education: MBA/ Professional course in writing

Job Description:

  1. Developing Marketing communication: Crafting integrated marketing campaigns for both existing and new products by staying abreast of market trends, customer behavior, and competitor actions to formulate effective marketing strategies
  2. Brand Management: Upholding and nurturing the brand's image through managing brand messaging, visual identity, and ensuring brand coherence across all marketing platforms
  3. Digital Marketing: Adept with digital marketing channels and technologies to lead performance marketing campaigns and digital marketing endeavors aimed at engaging customers, generating leads, and driving business conversion
  4. Sponsorship: Identifying opportunities for pertinent brand partnerships to boost visibility and fortify the IL brand's positioning
  5. Regulatory Compliance: Ensuring all marketing initiatives adhere to the organization's legal and compliance standards by overseeing the creation of marketing materials, disclosures, and advertisements for clarity and compliance
  6. Budget Management: Monitoring and managing allocated budgets for various marketing projects to facilitate prompt payments and seamless operations
  7. Team Management: Proficiency in leading a team of 1-2 members to execute comprehensive marketing plans

Best,

Saba Naik

ICICI Lombard HR Team


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