Dairy & Beverages Marketing

Found in: Talent IN C2 - 2 weeks ago


Bengaluru, India ITC Full time

Short Description of Assignment

1.Beverages landscape in India is rapidly expanding, with new products, price points and packaging formats evolving. Keeping pace with the evolving industry dynamics, ITC beverages have also expanded into newer categories (Smoothies, Coconut Water, Juices with Bits), newer price points (Rs 99, Rs 69, Rs 10) and newer portion size as well (300 Ml).

2.Brand work on innovations for the future continues, along with a sharper understanding of the ever-evolving needs / expectations of the consumer. Multiple product ideas, concepts, and products are being developed and tested with consumers.


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