Senior Analyst-Marketing

3 weeks ago

Gurugram, India AMEX Full time

You Lead the Way. Weve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Overview:

The Senior Analyst (Marketing) will play a pivotal role in steering the Membership Rewards program for both consumer and commercial business in India. This position focuses on enhancing customer engagement with Membership Rewards, P&L Ownership for the program, third party partner discussions and overseeing the platform engagements, and contributing to revenue growth and Net Promoter Scores (NPS).

Key Responsibilities:

·Oversee and enhance the Membership Rewards program for India Consumer and Corporate cards.

·Design and execute campaigns to elevate customer engagement, focusing on loyalty, channel mix engagement metrics

·Collaborate closely with Product, Finance, Portfolio Marketing, and COE Teams to enhance Membership Rewards utilization and efficiency

·Harness customer insights, marketplace trends, competitive intelligence, and portfolio metrics to strategically lead Membership Rewards initiatives

·Forge and maintain partnerships with operations and servicing teams to elevate customer experiences and positively impact Net Promoter Scores (NPS)

·Engage in continuous collaboration with internal and external partners to introduce new offers, partners, and campaigns aimed at boosting customer loyalty

Qualifications & Requirements:

·A minimum of 3 years of experience in Marketing/Loyalty/Product or Platform management with P&L ownership, preferably within the financial services sector.

·Demonstrated expertise in developing and executing marketing strategies, with a proven track record of driving customer engagement and loyalty.

·Strong analytical skills, with the ability to distill complex data into actionable strategies and plans.

·Effective communication and presentation abilities, with demonstrated success in influencing and negotiating with both external and internal stakeholders.

·A collaborative team player with proven leadership abilities and experience in managing partner relationships.

·A good understanding of the Banking/Insurance industry, including market trends, economic factors, and the regulatory environment.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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