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Manager - Analyst Relations

4 months ago

Gurugram, India Genpact Full time

With a startup spirit and 115,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. 


Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. 

Welcome to the relentless pursuit of better. 


Inviting applications for the role of Manager, Analyst Relations
As a Marketing Analyst Relations Manager, you will be responsible for building and maintaining positive relationships between your organization and industry analysts. Your primary goal is to ensure that industry analysts have a deep understanding of your company's products, services, and vision, and to influence their research and opinions to support your company's goals and objectives. This role requires a combination of persuasive communication skills, market knowledge, and the ability to strategically manage relationships with key analysts.


Responsibilities

• Develop and maintain strong relationships with key industry analysts, including analysts from leading research firms.
• Act as the primary point of contact between your organization and industry analysts, ensuring timely and accurate communication.
• Provide analysts with relevant information about your company's products, services, and strategies.
• Coordinate and facilitate analyst briefings, presentations, and meetings to educate analysts on your company's offerings and competitive positioning.
• Collaborate with internal teams, such as product management, marketing, and strategy, to gather information and insights that can be shared with analysts.
• Work closely with analysts to shape and influence their research agendas and reports to align with your company's objectives.
• Stay updated on industry trends, market dynamics, and competitive developments to provide valuable insights to both analysts and internal stakeholders.
• Monitor and analyze analyst reports and provide feedback and recommendations to improve your company's positioning in the market.
• Track and measure the effectiveness of analyst relations activities, including the impact on analyst coverage and perception of your company.
• Generate regular reports and insights for senior management to inform strategic decision-making.
• Organize and support analyst-related events, such as analyst summits, webinars, and conferences.
• Develop and execute analyst engagement programs to ensure consistent and meaningful interactions.
• Cultivate advocacy among analysts by identifying opportunities for them to endorse or promote your company's products and services.
• Work on joint initiatives, such as case studies or speaking engagements, with analysts to showcase successful collaborations.
Qualifications we seek in you
Minimum Qualifications

• Bachelor's degree in marketing, business, communications, or a related field (master's degree preferred).
• Proven experience in analyst relations, marketing, or a related role within the technology or relevant industry.
• Strong knowledge of industry analysts, their methodologies, and their impact on the technology sector.
• Excellent communication and presentation skills, both written and verbal.
• Ability to collaborate effectively with cross-functional teams and senior executives.
• Analytical mindset with the ability to synthesize complex information and provide actionable insights.
• Proficiency in using tools and platforms for tracking and managing analyst relations activities.
• Strong organizational and project management skills.
• Results-oriented with a focus on achieving positive outcomes through analyst relationships.

A Marketing Analyst Relations Manager plays a crucial role in shaping industry perceptions of your company and influencing the decisions of potential customers. This role requires a blend of relationship-building, market analysis, and strategic communication skills to succeed.

Preferred qualifications/Skills 
• Has tolerance for ambiguity, is comfortable with change, and can flex quickly.
• Relates openly and comfortably with diverse groups of people.