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Job Description: 1. Channels: SEM SMM andProgrammatic platforms like Google Ads AMO Bing Ads Adobe Ad cloudGDN Adobe Display Sizmek Facebook LinkedIn etc. 2. Campaign Research andDevelopment: a.Campaign brief from as per designated intakeform/discussion b.Prepare project plan to estimate launch date c. Monitor and providecompetitor insights d. Structuring of campaign ideating channel mix andtargeting strategy 3. Campaign Management and Optimization: a. Work on with bid managementplatforms (e.g. Adobe Media Optimizer or Search Ads 360). And toolslike Semrush Canvas href hotsuit Claravine. b. Complete ongoing keyworddiscovery expansion and optimization activities c. Responsible for executingand managing keyword research ad copy creation and content gapanalyses and presenting findings on paid campaigns to CorporateDigital Marketing team d. Development of appropriate audiences needed forsearch and display campaign including programmaticchannels e.Creation of appropriate tracking parameters for tracking campaignperformance across channels 4. Analytics: a. Track and report key campaign KPIs on weekly monthlyand Quarterly basis b. Help with adhoc reporting on campaigns using AdobeAnalytics (Omniture) Google 360 inhouse Lead databaseetc. 5. Stayinformed with SEO and Paid Search industry best practices trendstechnologies and platform updates a. Share best practices for SEM SMM andprogrammatic b.Share key wins (to be created as case studies) c. Contribute new ideas forbusiness