Retention Growth Specialist

1 week ago

sany, India rdandx Full time
Role: Retention Growth Specialist
Location : Remote
Company : ReBid
About ReBid Welcome to ReBid the world s first Advertiser s Customer Data Platform (CDP) engineered to thrive in the cookieless future. ReBid is your strategic partner offering a 360 view of the customer journey seamlessly linking ad engagements to tangible business outcomes. With over 100 ad platform integrations we provide realtime insights that empower advanced datadriven decisions across Search Social Programmatic and more.ReBid is not just about postclick analytics it s an endtoend adtoacquisition solution for today s modern marketer. From omnichannel strategies to hyperpersonalized customer journeys our fullstack platform is built to optimize ad spend increase ROI and boost Return on Ad Spend (ROAS). Join us and lead the way in datadriven advertising where innovation meets efficiency.At ReBid we bring data to life.
Roles & Responsibilities
  • Drive Engagement & Retention : Lead the entire customer lifecycle with cuttingedge retention strategies across key channels (Push SMS Email WhatsApp Inapp).
  • DataDriven Insights : Analyze customer data identify pain points and design personalized campaigns that push users down the funnel.
  • Segment & Target : Build relevant customer cohorts developing segmented retention marketing strategies to maximize engagement and conversions.
  • Crossfunctional Collaboration : Work closely with creative product tech and business teams to optimize user journeys reduce friction and improve customer experiences.
  • Marketing Automation : Conceptualize and implement journeybased automated campaigns across ReBid CDP
  • Ownership of Retention Goals : Take charge of achieving monthly and quarterly retention targets while continuously refining strategies to ensure maximum ROI.
  • Strategic Campaigns : Partner with product teams to design and execute highimpact reactivation campaigns through omnichannel marketing efforts.
  • Advanced Analytics : Leverage tools like Mixpanel Metabase and basic SQL queries to perform deep campaign analysis ensuring insights drive continuous improvement.

Skills & Requirements
  • 35 years of experience in retention marketing ideally in a fastpaced D2C or ecommerce environment.
  • Proficiency in CDP tools (Web Engage CleverTap MoEngage) and CRM platforms.
  • Strong analytical skills with handson experience using data tools like Google Analytics Mixpanel and Power BI.
  • Strategic mindset with a knack for customer segmentation journey mapping and automation.
  • Excellent communication and collaboration skills with the ability to work crossfunctionally.
  • Experience in highgrowth startups and knowledge of digital analytics customer behavior and retention techniques.

Perks & Benefits
  • Work with a core team of experts in an innovative fastpaced environment.
  • Continuous learning opportunities including a dedicated learning budget.
  • Comprehensive health coverage mental wellness support and annual health checkups.
  • Hybrid work allowance and a rewards & recognition program.

Join ReBid and be at the forefront of retention marketing. If you re passionate about building impactful customer experiences that drive results apply now and lead the next generation of retention strategies
Hiring Process :
  • HR Screening
  • Technical Discussion
  • Assessment (Optional)
  • Cultural Add Round
  • CEO Discussion

customer lifecycle management,customer retention strategies,growth marketing,email marketing,customer segmentation strategy,cdp,crm

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