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Director of Operations

6 months ago

Coimbatore South, India verticurl Full time
The Director of Operations - Demand Generation will plan, build, and run inbound and outbound marketing programmes to drive and accelerate pipeline growth for key accounts. You will own the delivery of top-of-funnel activity (list acquisition), MQL goal, and SAL goals; as well define, execute, measure the lead acquisition strategy for our growing enterprise software solutions business. You will lead a team of 60 to 80 people across the APAC region, coaching and supporting them to achieve their goals and develop their skills to deliver high-quality marketing leads.
The candidate need to have a strong understand lead scoring and the enterprise B2B sales revenue lifecycle, including MQLs and SQLs; and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).
Key Responsibilities :
-  Strategy: create and execute demand generation strategies that are aligned to client's target personas, audiences, and sales objectives to their support pipeline and revenue goals.
-  Campaign Management: help construct and bring to life demand generation programmes that engage and advance interest across the prospect and customer lifecycle.
- Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.
- Stakeholder Management: Ability to engage and collaborate with C-level, sales, marketing stakeholders.
- Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies and marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- Campaign Analysis: analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
- Management: lead, nurture, and develop a team of marketing programme managers and SDRs.
- Budget: be responsible for the budget and report on ROI