Director of Operations
4 months ago
The candidate need to have a strong understand lead scoring and the enterprise B2B sales revenue lifecycle, including MQLs and SQLs; and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).
Key Responsibilities :
- Strategy: create and execute demand generation strategies that are aligned to client's target personas, audiences, and sales objectives to their support pipeline and revenue goals.
- Campaign Management: help construct and bring to life demand generation programmes that engage and advance interest across the prospect and customer lifecycle.
- Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.
- Stakeholder Management: Ability to engage and collaborate with C-level, sales, marketing stakeholders.
- Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies and marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- Campaign Analysis: analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
- Management: lead, nurture, and develop a team of marketing programme managers and SDRs.
- Budget: be responsible for the budget and report on ROI
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Director of Operations
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Coimbatore South, India verticurl Full timeJob SummaryThe Head of Operations and Inbound Marketing Director will lead the development and execution of demand generation strategies to drive pipeline growth for key accounts across the APAC region. This role requires a strong understanding of lead scoring and the enterprise B2B sales revenue lifecycle, including MQLs and SQLs, as well as experience with...