Technical Writer
4 weeks ago
Job Description
NetImpact is seeking a detailed-oriented and versatile writer to join its Marketing and Communications team. The ideal candidate is a “language nerd” with demonstrated ability to craft high quality, written content for diverse purposes in a high-paced environment. You will support marketing and sales efforts for an established, well-reputed American company that provides services and software products to the . federal government.
Location: Pune / Remote
KEY RESPONSIBILITIES
Content writing, copywriting, B2B content development (long-form and short-form), and messaging ideation and development for general brand, corporate services and capabilities, and product marketing. Research target audience and produce the most effective medium of outreach based on buyer information consumption preferences and purchasing habits, creating engaging, impactful content that resonates with the target audience and drives measurable results. Brand and product positioning support, including research and craft compelling positioning and messaging tailored to customer community, buyer persona, or demand signals – including working with the team to ideate unique, differentiating concepts and value propositions Develop high-impact collateral to support sales and marketing in print and digital form, such as: white papers, reports, blog posts, eBooks, case studies, articles, sales presentations, data sheets, slicks, website content, brochures, demo videos, Youtube shorts, event / tradeshow assets, etc. This may include working with or interviewing subject matter experts (SMEs), visual design and production specialists, and other support functions. Support audience-appropriate content creation for digital lead generation campaigns conducted via LinkedIn, Google, industry associations, tradeshows, direct email, call campaigns, etc. with ability to optimize asset based on buyer’s journey and other considerations Support product and capability asset development and announcements to drive awareness and generate demand, including developing and implementing marketing plans for product launches and updates, providing copyediting support for product collateral (., user guides), leading ideation and development to define effective value proposition, etc. Provide ghostwriting for a variety of internal stakeholder voices and styles, including adapting the appropriate language register, vocabulary, format, and angle Draft public responses to moderate and influence conversational in social media groups and public forums, in accordance with platform etiquette and compliant with brand identity Propose or draft scheduling sequence with audience and reader experience in mind to publish content on all platforms (., blog series, topic series, and promotional activities to improve consumption of content Learn, understand, and apply knowledge of American news and decisions, including legislation, budgeting, agency strategic priorities, and technical trends, and conduct research of competitive analysis to align marketing activities and maximize effectiveness of content produced. Strong reading and comprehensive skills are a must with ability to understand industry news, emerging topics, and best practices in content marketing to maintain relevance and effectiveness.
Qualifications
REQUIRED QUALIFICATIONS
A minimum experience of 4 years in marketing, advertising, presales/business development, or communication roles Bachelor’s degree Expert communicator who can adapt content to audience, purpose, and readability based on communication goals and effectiveness Strong strategic thinking and genuine curiosity to make connections between industry trends, corporate goals, and marketing opportunities Robust analytical skills with the ability to direct or conduct research and translate market insights into actionable plans Demonstrated ability to learn quickly and add value immediately in a fast-paced environment Possesses basic understanding of SEO keywords and concepts behind branded writing – demonstrated ability to understand digital technology and impact on the creative concept Proficient with the Microsoft Office suite (Outlook, Teams, Word, Excel, PowerPoint)
ADDITIONAL QUALIFICATIONS
MBA (good to have) Excellent oral and written communication, problem-solving, organizational, prioritization, teamwork, and customer service skills with ability to adapt to American cultural norms (., learn operational tempo and style, apply language nuances to written content, Ability to prioritize and support multiple concurrent tasks and meet aggressive deadlines Must be comfortable working and interacting with senior management (internal and external), including C-Suite executives Basic knowledge of sales and marketing tools, including SEO content, Google Analytics, CRM applications and dashboards
About Us
Perks of working at NetImpact Strategies
Your health comes first – we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the team Invest in your future – 401(k) Plan – Immediately vested employer contributions; no matching required Work hard, play hard – we offer a generous Paid Time Off (PTO) policy and observe ALL ten (10) federal holidays Pawsitively pawesome – Pet Insurance (because our little critters are part of our families, too) Invest in your education – Tuition reimbursement, internal training programs, & company-sponsored industry certifications Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019 & 2020 Have fun and celebrate and give back – Team building activities, community volunteering, quarterly HQ days, & an offsite annual awards banquet-
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