Email Marketing Specialist

3 months ago

Pune, India AcquireX Full time

About AcquireX

Are you a dynamic marketing professional with a passion for both email marketing? AcquireX is looking for a versatile Senior Email Marketing Specialist to join our team in Pune. In this role, you will be responsible for creating content, managing email marketing campaigns, and ensuring efficient communication with our target audience. If you have a strong blend of email marketing expertise, we want to hear from you.

About the Role

In this senior role, you will join our team as an Email Marketing Specialist, focusing on supporting a US-based E-Commerce client in the Hardware industry. You will be a strategic partner, leading the development and execution of highly creative and results-oriented email marketing campaigns using the client's preferred tool, Klaviyo.

Responsibilities:

  • Strategic Planning & Management: Develop and implement comprehensive email marketing strategies that align with the client's overall marketing goals and business objectives. This includes defining campaign goals, target audiences, content pillars, and success metrics.
  • Campaign Development & Execution: Oversee all aspects of email marketing campaign creation, including segmentation, copywriting, design, A/B testing, automation workflows, and deployment using Klaviyo.
  • Advanced Segmentation & Targeting: Leverage your deep understanding of customer data and purchase behavior to create highly targeted and dynamic email segments for maximum campaign relevance and engagement.
  • Content Marketing Expertise: Craft compelling and persuasive email copy that resonates with the target audience and drives desired actions. This includes subject lines, pre-header text, email body content, CTAs, and landing page copywriting.
  • Design & Optimization: Collaborate with designers to ensure emails are visually appealing, on-brand, and optimized for various devices and email clients. Lead A/B testing initiatives to continuously improve subject lines, content, design elements, and overall campaign performance.
  • Klaviyo Mastery: Possess in-depth knowledge of the Klaviyo platform and its advanced features. Train and mentor junior team members on Klaviyo functionalities.
  • Data Analysis & Reporting: Develop and implement a robust reporting framework to track key email marketing metrics (open rates, click-through rates, conversion rates, ROI). Analyze results, identify trends, and generate actionable insights to optimize future campaigns.
  • Delivering Results: Demonstrate a proven track record of consistently exceeding email marketing performance goals and driving measurable results for clients. Translate data insights into strategic recommendations for campaign improvement.
  • Staying Ahead of the Curve: Continuously research and stay updated on the latest email marketing trends, technologies, and best practices within the E-commerce and Hardware space. Participate in industry events and conferences.

Requirements:

  • 5+ years of hands-on experience in email marketing with a demonstrably successful track record.
  • Proven experience in developing and implementing comprehensive email marketing strategies that align with overall marketing objectives.
  • Deep understanding of email marketing automation platforms, preferably with Klaviyo mastery.
  • Excellent copywriting and content marketing skills with the ability to craft compelling and persuasive email copy across various campaign types.
  • Expertise in data analysis and reporting. Ability to translate complex data sets into actionable insights for campaign optimization.
  • Strong understanding of E-commerce marketing strategies and best practices within the Hardware industry.
  • Excellent communication and collaboration skills with the ability to lead and mentor junior team members.
  • A highly motivated self-starter with a strong work ethic, a proactive approach to problem-solving, and a passion for achieving results.

Benefits of Working with AcquireX:

  • Opportunity to lead and manage email marketing efforts for a dedicated US-based E-Commerce client in the Hardware industry.
  • Deepen your expertise with the Klaviyo email marketing platform.
  • Fast-paced and dynamic environment with the chance to make a real impact on the client's business success.
  • Be part of a collaborative and supportive team extension model.

If you are a detail-oriented and results-driven Senior Email Marketing Specialist with extensive experience and a passion for the E-commerce and Hardware industry, we want to hear from you

This revised job description emphasizes the need for a highly experienced candidate by:

  • Highlighting the need for 5+ years of hands-on experience.
  • Emphasizing strategic planning and management responsibilities.
  • Focusing on advanced segmentation and targeting techniques.
  • Requiring expertise in data analysis and reporting.
  • Mentioning the need to lead and mentor junior team members.
  • Highlighting the importance of a proven track record of exceeding email marketing performance goals.

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