Marketing Specialist
4 weeks ago
Client - European MNC in the Machine Manufacturing Industry
- Location of job - Pune
- Required Years of exp- 1-3 years
- Education requirements - BE +MBA from Top tier Institutes ( Marketing)
- Role - Marketing Specialist
Role Summary:
As a Marketing Specialist, you will be responsible for developing and executing B2B marketing strategies .You will leverage your technical background to understand complex machinery and translate features into customer benefits. With your knowledge of B2B marketing, you will drive campaigns, support product launches, and engage with industry stakeholders to promote the brand in key markets.
Responsibilities
- Assist in developing and executing marketing plans for B2B channels, targeting specific sectors and customer segments.
- Create and manage content that effectively communicates the value of the machines to potential clients (e.g., brochures, technical papers, blog posts)
- Track campaign performance, gather insights, and optimize future initiatives for higher ROI
- Conduct market research to identify trends, competitor offerings, and customer needs.
- Coordinate and manage industry events, trade shows, and customer seminars, ensuring the brand stands out.
- Track, analyze and report the success of those campaigns and events
- Create online and offline marketing content
Desired Skill Sets :-
- Experience in B2B marketing, preferably in the machinery or industrial equipment sector.
- Proficiency in digital marketing tools (e.g., SEO, PPC, email marketing platforms) and CRM software.
- High competence in project and stakeholder management
This is a full-time work from the office role based in Pune. Applicants can email their profiles to poornima.c@classicsearchplc.com
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