Digital Marketing Manager

6 days ago

Sany, India Sagan Full time

Job Position: Digital MarketingManager
Location:Remote (Ability to work within specified time zonesas needed)
Work Schedule:Flexible based on executive needs typically Mondayto Friday.

Position Overview:

Were seeking a skilled Digital Marketing Manager to joinour team. This role is ideal for a detailoriented individual whothrives in a fastpaced environment and is passionate about drivingdigital marketing strategies. As a Digital Marketing Manager youwill oversee and optimize paid advertising campaigns across variousplatforms to enhance client visibility and achieve measurableresults.

Responsibilities:

1. PPC CampaignManagement:

  • Plandevelop and implement comprehensive PPC strategies across GoogleAds Bing and other search platforms.
  • Managedaily account responsibilities including budget monitoring and bidadjustments to optimize ROI.
  • Track KPIs andproduce performance reports for management using dashboards andanalytics tools.
  • Provide creative suggestionsfor ad copy and graphical adtemplates.
  • Optimize landing pages ad copy andother campaign elements for improvedperformance.

2.Digital AdvertisingStrategy:

  • Develop andlaunch digital advertising campaigns on platforms such as GoogleAds LinkedIn Ads and Facebook Ads.
  • Continuouslyanalyze and optimize campaigns to maximize return on ad spend(ROAS) through targeting adjustments and bidoptimizations.
  • Oversee budget allocation andmanagement across multiple campaigns.
  • Implementand refine conversion tracking and reporting mechanisms foraccurate data collection and analysis.

3. Industry Knowledge andCollaboration:

  • Stayupdated with PPC and SEM trends and strategies to maintaincompetitive advantage.
  • Collaborate effectivelywith internal teams and clients to develop new campaigns andstrategies aligned with business objectives.

Requirements:

  • Proven experience as a PPC Manager or DigitalMarketing Specialist with handson experience in PPC campaignmanagement.
  • Strong analytical skills withexperience in data analysis andreporting.
  • Knowledge of SEO and digitalmarketing concepts.
  • Familiarity with platformslike Google Ads Facebook Ads and BingAds.
  • Google Ads certification is aplus.
  • Excellent communication skills andability to collaborate across teams.

NicetoHaves:

Experience with tools like Ahrefs SEMrush Basecamp andOptmyzr for campaign optimization andmanagement.

Remote Work :

No

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