Channel Marketing Manager

4 weeks ago


Mumbai, India Bajaj Electricals Full time

 

JOB ROLE

Channel Marketing Manager

JOB ID

JRO0640

REPORTING TO

Regional Manager - Channel Marketing

TYPE OF ROLE

Individual Contributor Role

LOCATION

Chandigarh

BU / DIVISION

Channel Marketing & Sales Strategy

JOB PURPOSE

To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable

business growth by developing the sales capability of front-line sales force.

KEY RESPONSIBILITIES

  1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
  2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync

with sales team & as guided by the head of channel marketing.

  1. Responsible for general trade, modern trade, CPC, CSD, institutions business.
  2. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics.
  3. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
  4. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based

micromarketing opportunities.

  1. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation,

roll out programs to gain weighted distribution / counter shelf via right programs in metros.

  1. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs.
  2. Faster & more accurate decision making for bigger metro stores.
  3. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
  4. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local

activations / promoter strategies to gain counter share.

  1. Initiate local level BTL elements / activities / programs / engagements as per market needs.
  2. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
  3. Drive salesmen capability end to end, drive DSO rewards and recognition programs.

EDUCATIONAL

QUALIFICATIONS

Graduation (any) + MBA/PGDM (any) from Top/ Middle B schools.

WORK EXPERIENCE

4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL

REQUIREMENT

NA

REPORTEES

-

 

INTERNAL / EXTERNAL

INTERFACE

Logistics

Accounts

Marketing (ABM, Brand managers)

 

ISP and DSO

 

Channel partners

BEHAVIORAL COMPETENCIES

Think Beyond

Put Customers First

Collaborate to Win

 

Develop Talent

 

Be the Best

 

Be Agile

 



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