Channel Marketing Manager
4 weeks ago
JOB ROLE
Channel Marketing Manager
JOB ID
JRO0640
REPORTING TO
Regional Manager - Channel Marketing
TYPE OF ROLE
Individual Contributor Role
LOCATION
Chandigarh
BU / DIVISION
Channel Marketing & Sales Strategy
JOB PURPOSE
To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable
business growth by developing the sales capability of front-line sales force.
KEY RESPONSIBILITIES
- Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
- Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync
with sales team & as guided by the head of channel marketing.
- Responsible for general trade, modern trade, CPC, CSD, institutions business.
- Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics.
- Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
- Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based
micromarketing opportunities.
- Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation,
roll out programs to gain weighted distribution / counter shelf via right programs in metros.
- Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs.
- Faster & more accurate decision making for bigger metro stores.
- Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
- Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local
activations / promoter strategies to gain counter share.
- Initiate local level BTL elements / activities / programs / engagements as per market needs.
- Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
- Drive salesmen capability end to end, drive DSO rewards and recognition programs.
EDUCATIONAL
QUALIFICATIONS
Graduation (any) + MBA/PGDM (any) from Top/ Middle B schools.
WORK EXPERIENCE
4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.
CERTIFICATIONS
NA
PREFERRED/ ADDITIONAL
REQUIREMENT
NA
REPORTEES
-
INTERNAL / EXTERNAL
INTERFACE
•
•
•
Logistics
Accounts
Marketing (ABM, Brand managers)
•
ISP and DSO
•
Channel partners
BEHAVIORAL COMPETENCIES
•
•
•
Think Beyond
Put Customers First
Collaborate to Win
•
Develop Talent
•
Be the Best
•
Be Agile
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