Paid Media Marketing

4 months ago


Mumbai, India Digimaze Marketing Full time
Job Description: Endto end management of performance marketing activity across PaidSocial channels. Supporting performancemarketing activity across additional channels such as Paid Searchand working closely with any partner agencies to implement optimiseand report on performance. Develop test andlearn initiatives across Paid Social. Workwith Digital Marketing to ensure messaging across all channels areconsistent and aligned. Work closely withthe wider marketing team to optimise audiencestrategies. Ensure budget is spent acrossperformance channels efficiently. Track andreport on key performance indicators of mediaactivity. Skills in search platformsincluding; Google AdWords Bing Ads etcUnderstanding of social media advertising across major platforms(Facebook Google Twitter Instagram) WebsiteAnalytics (mostly in Google Analytics)Keyword Research skills Experience workingon a Performance Media (SEM and Social)strategy

digitalmarketing,performance marketing,google ads,facebookads,analytics,rois,conversionoptimization,d2c



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