Senior Marketing Manager

2 months ago

Gurugram, India Lenovo Full time

Description and Requirements

End to End Marketing Campaign Planning for India smartphone products and accessories Media planning, execution and optimization for launch and sustenance campaigns on all relevant channels - Online, Offline, B2B Proposition and communication development for campaigns Local films and asset development Influencer planning and management Event planning and execution for relevant launch events Ecommerce visibility, creatives and asset creation and end to end execution Creative support for retail visibility for relevant campaigns Develop and execute PR plans for product launches as well as Corporate PR for brand resonance and internal communication Maintaining our social media presence across all digital channels for relevant launches, BAU/topical and for sale events, measure and report performance of all digital marketing campaigns, and assess against goals CRM and own media management (website, social platforms etc.) Develop and monitor campaign budgets Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner) Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social) Collaborate with agencies and other vendor partners to ensure brand deliverables Skill Required:  8+ years of marketing experience in marketing, preferably in the mobile or consumer electronics category (Full time MBA degree is preferred) Very strong experience of developing marketing communication and planning digital media. ATL experience would be good to have Strong experience of working with eCommerce marketplaces Experience of product marketing, consumer research and PR a strong advantage Experience of managing CRM and own media is an advantage Strong communication skills Experience working with cross functional teams and stakeholders and delivering results in a fast-paced setting Additional Locations : * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon * India * India - Haryāna * India - Haryāna - Gurgaon , * India - Haryāna - Gurgaon

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