Brand Marketing

3 weeks ago

Gurugram, India Antara Senior Care Full time

Job Summary

The Brand Marketing & Loyalty Manager will play a pivotal role in developing and executing strategies to elevate brand awareness, establish brand identity, and drive customer loyalty for AGEasy By Antara. You will be responsible for crafting a compelling brand narrative, managing marketing campaigns across various channels, and implementing initiatives to foster a strong customer base.

Responsibilities

  • Develop and implement a comprehensive brand marketing strategy that aligns with AGEasy By Antara's overall business objectives.
  • Conduct market research to understand customer needs, preferences, and competitor landscape.
  • Define and manage brand identity, including brand messaging, positioning, and visual communication.
  • Create and execute marketing campaigns across various channels (digital, social media, influencer marketing, etc.) to drive brand awareness, engagement, and lead generation.
  • Manage brand assets, including brand guidelines, logo usage, and marketing collateral.
  • Develop and implement customer loyalty programs to build long-term relationships and encourage repeat purchases.
  • Analyse marketing campaign performance and measure ROI to identify areas for improvement.
  • Stay up to date on industry trends and best practices in brand marketing and customer loyalty.

Qualifications

  • Bachelor’s degree in marketing, Communications, or a related field.
  • Minimum of 5 years of experience in brand marketing, preferably within the D2C or healthcare sector.
  • Experience in ATL promotions are preferred.
  • Proven track record of developing and executing successful marketing campaigns across various channels.
  • Strong understanding of customer loyalty principles and experience in implementing loyalty programs.
  • Excellent analytical and problem-solving skills.
  • Creativity and a passion for storytelling to craft compelling brand narratives.
  • Excellent communication, written and verbal, skills.
  • Proficiency in marketing automation tools and data analysis platforms.

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