Salesforce Data Cloud Engineer Lead

4 weeks ago

Mumbai, India dentsu Full time
The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.

Job Title:

Salesforce Data Cloud Engineer Lead

Job Description:

Job Description:

The candidate should have a minimum of 3-4 years of experience in Customer Data Platform (CDP) processes: designing, implementing, and maintaining:

Implement and configure CDP components, including data ingestion, data integration, data modelling, data transformation, segmentation and data activation, and identity resolution. Integrate CDP with other systems and platforms, such as CRM, marketing cloud, personalization and analytics tools. Integrate external systems via API Must have an understanding of Salesforce Marketing Cloud Ensure data privacy and security by implementing appropriate measures and adhering to regulatory requirements. Monitor and optimize the performance of the CDP solution to meet SLAs and scalability requirements. Provide technical guidance and support to development teams and business users regarding CDP-related issues and best practices. Stay up-to-date with industry trends and advancements in CDP technologies and recommend enhancements or new features to improve the platform. Collaborate with cross-functional teams and stakeholders to understand business requirements and translate them into scalable and efficient CDP solutions.

Must Have Skills:

Minimum 1 yr experience in Salesforce Data cloud (CDP) Minimum 3-4 yrs experience in Customer Data Platform (CDP) or Salesforce Marketing Cloud or CRM Have worked on integration of Salesforce Data cloud and external systems Good knowledge in Relational Database Concepts Hands-on experience in any of MS-SQL, MYSQL, Oracle, Redshift…

Good to have Skills: 

Working knowledge in Salesforce Marketing Cloud or Personalization or CRM Working knowledge in Salesforce Marketing Cloud Automation Working knowledge of complicated multi-level business unit set up Salesforce Data Cloud Consultant Certification Salesforce Marketing Cloud Developer Certification

Qualifications:

Bachelor’s or Master Degree in Computer Science with > = 7 years of IT experience. With Specialization in Computer Science, Information Systems, or a related field. Master's degree is a plus. Familiarity with CRM systems, marketing automation platforms, Database and analytics tools Strong communication and collaboration abilities. Ability to work effectively in a fast-paced and dynamic environment.

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