Digital Advertising Operations Manager
4 weeks ago
Location:Kochi
Type:FullTime
ExperienceRequired: 23Years
SalaryBest inIndustry
KeyResponsibilities:
RevenueOptimization: Strategically utilize Google AdX ad networks anddirect advertiser partnerships to maximize ad revenue. Continuouslyoptimize fill rates and CPMs based on performanceanalytics.
ProgrammaticAdvertising Expertise: Apply programmatic advertising strategies toimprove efficiency in ad buying and selling optimizing adperformance.
InventoryManagement: Utilize DFP/Google Ads Manager to manage and optimizead inventory ensuring full utilization for maximumrevenue.
AdPlacement and Segmentation: Optimize highvalue nonintrusive adplacements with targeted segmentation to improve user engagementandrevenue.
UserExperience Management: Ensure ad placements enhance the userexperience regularly assessing their impact on user behavior andsatisfaction.
CampaignManagement for Direct Ads: Oversee the endtoend management ofdirect ad campaigns aligning with both advertiser goals and ouruser experiencestandards.
PartnerRelationship Management: Build and maintain strong relationshipswith ad networks advertisers and tech providers to secureadvantageous terms andcontent.
CrossFunctionalCollaboration: Work closely with product design and marketing teamsensuring ad operations align with broader businessobjectives.
Reportingand Analytics: Deliver insightful reports on ad performance usingdata to inform strategic decisions andoptimizations.
AdTech Innovation and Market Trends: Stay at the forefront of adtechnology and market trends adopting innovative ad formats andbest practices to enhance ad performance continuously andengagement while refining our ad operationstrategies.
Requirements23years of experience in digital advertising operations with a strongpreference for candidates experienced in managing hightrafficdigital/mobile apps and webpages.
Proficientin DFP/Google Ads Manager with expertise in managing Google AdX andother ad networkseffectively.
Exceptionalanalytical skills to drive datadrivendecisionmaking.
Excellentcommunication and negotiationabilities.
Proactivedetailoriented and capable of managing multiple projectssimultaneously.
Universitydegree in Marketing Advertising Business Computer science or arelated fieldpreferred.
2-3 years of experience in ad operations, with a strong preferencefor candidates experienced in managing high-traffic digital/mobileapps and web pages. Proficient in DFP/Google Ads Manager, withexpertise in managing Google AdX and other ad networks effectively.Exceptional analytical skills to drive data-driven decision-making.Excellent communication and negotiation abilities. Proactive,detail-oriented, and capable of managing multiple projectssimultaneously. University degree in Marketing, Advertising,Business, Computer science or a related fieldpreferred.
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