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Junior Performance Marketer

4 weeks ago

Ernakulam, India Audento Digital Full time

**Key Responsibilities**:
**1. Strategy Development**:

- Develop and execute performance marketing strategies aligned with the organization's goals and objectives.
- Define key performance indicators (KPIs) and metrics to measure the success of campaigns.

**2. Digital Advertising**:

- Plan and manage digital advertising campaigns across various channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, LinkedIn, Twitter, Tik Tok, Snapchat), display advertising, and programmatic advertising.
- Create and optimize ad creatives, targeting, and bidding strategies to maximize ROI.

**3. Search Engine Marketing (SEM)**:

- Conduct keyword research and analysis to inform paid search campaigns.
- Monitor and optimize paid search campaigns for click-through rates (CTR), quality scores, and conversion rates.

**4. Social Media Advertising**:

- Develop and execute paid social media campaigns to drive engagement, website traffic, and conversions.
- Segment and target audiences effectively to achieve campaign objectives.

**5. Data Analysis and Optimization**:

- Analyze campaign data and performance metrics to identify trends, insights, and areas for improvement.
- Use A/B testing and data-driven decision-making to optimize ad campaigns and landing pages.

**6. Budget Management**:

- Manage advertising budgets effectively, allocating resources to campaigns with the highest ROI potential.
- Ensure budget adherence and provide regular financial reporting.

**7. Conversion Rate Optimization (CRO)**:

- Collaborate with UX/UI teams to improve website and landing page design for better conversion rates.
- Implement A/B tests and recommend changes based on CRO findings.

**8. Marketing Technology**:

- Utilize marketing technology tools such as marketing automation platforms, analytics software, and ad management platforms to streamline campaign execution and measurement.

**9. Reporting and Communication**:

- Prepare regular performance reports and communicate campaign results, insights, and recommendations to senior management and stakeholders.

**10. Stay Informed and Innovate**:

- Keep up-to-date with industry trends, emerging technologies, and best practices in performance marketing.
- Recommend and implement innovative strategies and tactics to stay competitive.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in performance marketing, with a track record of achieving measurable results.
- In-depth knowledge of digital advertising platforms and tools (Google Ads, Facebook Business Manager, etc.).
- Strong analytical skills and proficiency in data analysis and reporting.
- Exceptional project management skills and the ability to multitask in a fast-paced environment.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Familiarity with marketing technology and automation tools.
- Creative problem-solving abilities and a results-oriented mindset.

**Job Types**: Full-time, Permanent

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Speak with the employer**

+91 8086076401