Marketing Executive
1 month ago
Location- Virudhunagar
Responsibilities:
Develop and implement effective sales strategies to meet and exceed company sales targets.
- Identify and pursue new business opportunities, including new markets, customer segments, and product offerings.
- Establish and maintain strong relationships with key clients, including architects, builders, contractors, and distributors.
- Conduct market research to understand industry trends, competitive landscape, and customer needs, and adjust sales strategies accordingly.
- Prepare and deliver sales presentations, proposals, and product demonstrations to potential clients.
- **Marketing Strategy and Implementation:**
- Plan and execute comprehensive marketing campaigns to promote AAC blocks, utilizing digital marketing, social media, email marketing, and traditional marketing channels.
- Develop and manage content for marketing materials, including brochures, product sheets, website, and social media platforms.
- Coordinate and participate in industry events, trade shows, and exhibitions to enhance brand visibility and generate leads.
- Collaborate with the design and production teams to create effective promotional materials and advertisements.
- **Customer Relationship Management:**
- Provide exceptional pre-sales and post-sales support to clients, addressing their inquiries, concerns, and feedback.
- Maintain an up-to-date customer database, track sales activities, and manage sales pipelines using CRM software.
- Gather and analyze customer feedback to continuously improve products, services, and customer satisfaction.
- **Reporting and Analysis:**
- Prepare regular reports on sales and marketing activities, performance metrics, and market trends.
- Analyze sales data to identify patterns, opportunities, and areas for improvement.
- Evaluate the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for future
Requirements
Bachelor’s degree in Business Administration, Marketing, or a related field.
- Proven experience in sales and marketing, preferably within the construction materials or manufacturing industry.
- Strong understanding of AAC blocks and their applications in construction.
- Excellent communication, negotiation, and presentation skills.
- Proficiency in using CRM software and other sales and marketing tools.
- Ability to work independently and as part of a team, with a proactive and results-oriented approach.
- Willingness to travel as needed to meet with clients and attend industry events.
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