Field Marketing Executive

2 days ago


Adyar Chennai Tamil Nadu, India Marconix Sales and Marketing Pvt. Ltd. Full time

In this role, the BTL Executive will be responsible for implementing the company's / client's marketing strategies through various below-the-line activities. The BTL Executive will also be responsible for executing on-ground campaigns, maintaining relationships with vendors and agency partners, as well as analyzing and reporting on campaign results

**Responsibilities**:

- Conduct marketing needs analysis to identify opportunities for product promotion and sales growth.
- Coordinate and arrange promotional activities in collaboration with various shops and retail outlets.
- Promote company products through effective communication and presentation strategies.
- Conduct meetings with approximately 80-100 different shops to discuss promotional strategies and product placement.
- Organize and conduct 15-20 meetings per week to build and maintain relationships with shop owners and managers.
- Provide regular feedback to the management team regarding market trends, competitor activities, and customer preferences.
- Collaborate with the marketing team to develop innovative promotional campaigns and strategies.

**Qualifications**:

- Minimum of 2 years of experience in BTL marketing or event activation
- Excellent interpersonal and communication skills
- Demonstrated ability to develop and manage relationships with vendors and agency partners
- Strong analytical skills with experience in analyzing and reporting on campaign results
- Excellent organizational skills and attention to detail
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Basic Hindi and English fluency required.
- Proficiency in regional languages - Tamil, Telugu is essential.
- Bachelor's degree in Business Administration, Marketing, or related field is preferred.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to Commute:

- Adyar, Chennai, Tamil Nadu (required)

Ability to Relocate:

- Adyar, Chennai, Tamil Nadu: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 6901887057

Application Deadline: 20/02/2024
Expected Start Date: 15/02/2024



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