![Cacti Global](https://media.trabajo.org/img/noimg.jpg)
B2B Content Marketing Lead
1 week ago
Overview:
- Responsible for researching, creating, and optimizing content primarily for blogging and other formats across the marketing funnel.
- Requires a deep understanding of B2B audiences, strong writing skills, and the ability to measure content impact.
Key Responsibilities:
- Conduct thorough research to understand niche markets, industry challenges, and customer pain points.
- Create engaging content for blogs, white papers, case studies, eBooks, and email campaigns.
- Optimize content for search engines and collaborate with the SEO team.
- Develop and execute a consistent content calendar.
- Measure and analyze content effectiveness using analytics tools.
- Stay updated with industry trends to ensure content relevance.
Requirements
Qualifications:
- Bachelor's degree in English, Communications, Journalism, or related field.
- 5-7+ years proven experience in content marketing within B2B sectors.
- Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services
- Strong writing and editing skills with a diverse content portfolio.
- Familiarity with SEO principles and content management systems.
- Excellent research and analytical skills.
- Ability to work independently and manage multiple projects effectively.
- Exceptional, fluent written and spoken English.
Additional Requirements:
- Willing to work onsite
- Ability to work hours in line with US-based customers, availability 9 am-5 pm EST (9 pm - 5 am local time)
- Flexibility to work holidays, weekends, and render overtime as needed
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