B2B Content Marketing Lead

1 week ago


Pune, India Cacti Global Full time
Job Description:

Overview:

  • Responsible for researching, creating, and optimizing content primarily for blogging and other formats across the marketing funnel.
  • Requires a deep understanding of B2B audiences, strong writing skills, and the ability to measure content impact.

Key Responsibilities:

  • Conduct thorough research to understand niche markets, industry challenges, and customer pain points.
  • Create engaging content for blogs, white papers, case studies, eBooks, and email campaigns.
  • Optimize content for search engines and collaborate with the SEO team.
  • Develop and execute a consistent content calendar.
  • Measure and analyze content effectiveness using analytics tools.
  • Stay updated with industry trends to ensure content relevance.


Requirements

Qualifications:

  • Bachelor's degree in English, Communications, Journalism, or related field.
  • 5-7+ years proven experience in content marketing within B2B sectors.
  • Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services
  • Strong writing and editing skills with a diverse content portfolio.
  • Familiarity with SEO principles and content management systems.
  • Excellent research and analytical skills.
  • Ability to work independently and manage multiple projects effectively.
  • Exceptional, fluent written and spoken English.

Additional Requirements:

  • Willing to work onsite
  • Ability to work hours in line with US-based customers, availability 9 am-5 pm EST (9 pm - 5 am local time)
  • Flexibility to work holidays, weekends, and render overtime as needed




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