B2B Inbound Marketing Lead

2 weeks ago

Pune, India Cacti Global Full time
Job Description:

Inbound Marketing Lead with experience in industries like technology and manufacturing where large purchase prices, complex buying cycles, and multiple decision-makers are the norm. The ideal candidate will be adept at creating compelling copy across a variety of digital marketing channels, including but not limited to email campaigns, landing pages, drip nurtures, and LinkedIn Ads. As a key member of our marketing team, you'll be responsible for crafting content that effectively communicates our value proposition, engages our target audience, and drives conversions. Proficiency in HubSpot is essential to ensure seamless integration of content across our marketing platforms. The ability to be creative, pay meticulous attention to detail, and work efficiently under tight deadlines is crucial for success in this role.

Key Responsibilities
  • Create persuasive, engaging, high-converting copy for various B2B marketing materials, including email campaigns, landing pages, drip nurtures, LinkedIn Ads, and other conversion-focused content.
  • Utilize deep understanding of industries with large purchase prices and complex buying cycles, such as technology and manufacturing, to craft targeted messaging that resonates with key decision-makers.
  • Leverage expertise in HubSpot to optimize content for maximum engagement and conversion.


Requirements

Required Skills

  • 5-7 years of experience in B2B conversion copywriting, with a focus on industries such as technology and manufacturing.
  • Bachelor's degree in Marketing, Communications, or a related field. Relevant experience may be considered in lieu of a degree.
  • Fluent English proficiency.
  • Strong portfolio showcasing successful conversion copy across various digital marketing channels.
  • Proficiency in HubSpot and familiarity with other digital marketing tools.
  • Expertise in crafting copy for diverse B2B marketing needs including email, landing pages, drip nurtures, and LinkedIn Ads.
  • Exceptional writing and editing skills, with a keen eye for detail.
  • Proven ability to generate creative ideas and translate them into effective copy.
  • Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services
  • Excellent organizational and time-management skills, with the ability to meet tight deadlines.
  • Strong interpersonal skills and ability to work collaboratively in a team environment.

Additional Requirements:

  • Willing to work onsite
  • Ability to work hours in line with US-based customers, availability 9 am-5 pm EST (9 pm - 5 am local time)
  • Flexibility to work holidays, weekends, and render overtime as needed.


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