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B2B Content Marketing Lead

3 months ago

pune, India Cacti Global Full time
Job Description
Job Description:

Overview:

  • Responsible for researching, creating, and optimizing content primarily for blogging and other formats across the marketing funnel.
  • Requires a deep understanding of B2B audiences, strong writing skills, and the ability to measure content impact.

Key Responsibilities:

  • Conduct thorough research to understand niche markets, industry challenges, and customer pain points.
  • Create engaging content for blogs, white papers, case studies, eBooks, and email campaigns.
  • Optimize content for search engines and collaborate with the SEO team.
  • Develop and execute a consistent content calendar.
  • Measure and analyze content effectiveness using analytics tools.
  • Stay updated with industry trends to ensure content relevance.

Requirements

Qualifications:

  • Bachelor's degree in English, Communications, Journalism, or related field.
  • 5-7+ years proven experience in content marketing within B2B sectors.
  • Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services
  • Strong writing and editing skills with a diverse content portfolio.
  • Familiarity with SEO principles and content management systems.
  • Excellent research and analytical skills.
  • Ability to work independently and manage multiple projects effectively.
  • Exceptional, fluent written and spoken English.

Additional Requirements:

  • Willing to work onsite
  • Ability to work hours in line with US-based customers, availability 9 am-5 pm EST (9 pm - 5 am local time)
  • Flexibility to work holidays, weekends, and render overtime as needed

Requirements
Bachelor's degree in English, Communications, Journalism, or related field. 5-7+ years proven experience in content marketing within B2B sectors. Managed marketing services for IT Services, Manufacturing, Engineering, Software-as-a-Service/SaaS, Networking, Business Insurance, and Professional Services Strong writing and editing skills with a diverse content portfolio. Familiarity with SEO principles and content management systems. Excellent research and analytical skills. Ability to work independently and manage multiple projects effectively. Exceptional, fluent written and spoken English.