Manager Consumer Insights

Found in: Talent IN C2 - 3 weeks ago


Kolkata, India ITC Limited Full time

 

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

 

Principal Accountabilities

 

·        Design effective & efficient ways along with the agency partners to measure & track brand performance

·        Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

·        Work closely with the brand team & leverage insights to drive business growth

·        Identify new & effective ways of testing concepts, products & communication

·        Evaluate & pilot new tools & agencies esp. in the digital space

·        Leverage internal monitoring tools to derive insights

·        Triangulate multiple data sets to identify trends and early indicators of brand/product performance

 



Requirements

Operating Network

 

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

 

External

Market Research Agencies

 

Role Requirements / Specifications

 

MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

 

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

 

Interview Competencies

Adaptability, Change Management, Emotional Stability & Maturity Interpersonal and Relational Skills People Leadership, Flexibility / Mulit-task Capability, Functional Knowledge / Skills

 

 




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