Product Marketing Specialist

Country:

Location:

Role: Product Marketing Specialist

Location: Bangalore

Full/ Part-time: Full Time.

Build a career with confidence:

Carrier is a global leader in intelligent climate and energy solutions, with a diverse and world-class workforce. With more than a century of expert­ise, we drive innovation while putting our customers first, helping protect our planet, and inspiring and empowering our people. Through our performance-driven culture, we are creating long-term shareowner value by growing earnings and investing strategically to strengthen our position in the markets we serve. The reason we come to work every day - To create solutions that matter for people and our planet.

Carrier Abound, a business unit of Carrier, has the charter is to transform the commercial building industry by providing comprehensive digital solutions enabling building operators to drive outcomes for sustainability, health and well-being, and asset management. Carrier Abound aims to enhance operational efficiencies, drive customer engagement, and enable smarter, more sustainable building management. The solutions are designed to create value through a combination of innovative technology, advanced analytics, and strategic partnerships.

The business unit has a part that formerly went to market as EcoEnergy Insights. This team has grown over the last 10 years from being a recognized player in delivering energy management services, to being recognized as an overall IoT company of the year with the Best Predictive Analytics platform, delivering solutions to digitally transform building equipment operations and maintenance. As Carrier Abound now, we are excited and ready for an accelerated pace of growth.

The marketing function of Carrier Abound is playing a key role in this journey and is looking for a B2B marketer to help take the Carrier Abound SaaS and services business to further heights. This role requires a candidate with a flair for Digital Marketing and preferably, who has experience in PaaS or software product marketing. The ideal candidate would be someone familiar with creating content to support the sales efforts and using digital channels to promote the same. More importantly, the candidate will have experienced using Gen AI / AI-enabled tools in workflows to complete projects. The candidate will also work with the rest of our global Carrier Abound business development team and our product teams. The candidate needs to be able to create content that simplifies our solutions for our audience, helps support brand awareness campaigns and lead nurture programs. This is pretty much an all-action role where each day is different. If you’re ambitious, results-driven, and ready to impact our marketing efficiency directly, we’d love to hear from you.

About the role:

We are seeking a highly motivated, energetic, Good Communicator to help us work on multiple products related Content Creation, brand promotions, campaigns to help our marketing proficiency using the Digital channels like Gen AI / AI-enabled tools.

This role is based in Bengaluru, India. (Carrier follows its worX model - Under worX, employees whose responsibilities allow for remote work, can do so 20-25% in a year – in alignment with Carrier’s flex work philosophy.)

Key responsibilities:

• For a set of products and productized services: Create compelling sales and marketing collateral (e.g., e-mails, brochures, case studies, blog posts, videos, web page content) to create awareness and support acquiring and nurturing leads.
• Lead end-to-end execution of integrated content marketing campaigns: targeting and segmentation, planning, writing and development, publishing, reporting, and optimization
• Work closely with product development team to understand existing and new product and with related teams to ensure sales enablement material is of a high standard and is in line with legal and brand guidelines.
• Working with Carrier WHQ Marketing teams and other stakeholders for necessary approvals.
• Support marketing activities in target geos – product launches at events, tradeshow participation, webinars, etc.
• Marketing communications: Developing select PowerPoint slides/ presentations, for internal and external audiences.
• Maintaining marketing performance reporting.

Education Preferred:

MBA – Marketing, Prior work experience in a Prior work experience in an IT/PaaS organization (B2B) is a plus

Experience Preferred:

Minimum of 3 to 5 years of experience in the below areas.
 

Soft Skills:

• Excellent spoken and written communication skills (in English)
• Excellent analytical and presentation skills, with an eye for detail
• An understanding of B2B marketing with a passion to learn more
• Ability to take ownership and work independently in a fast-paced, collaborative environment. Ability to build relationships and collaborate with globally distributed stakeholders.
• Strong organization and prioritization skills, ability to switch between multiple projects while moving the needle forward on each of them.
• Prior experience in launching new products or new markets is a strong plus
• You are organized and self-disciplined, with the ability to meet tight deadlines

Technical Skills:

• Experience with content marketing. Prior work with long form content such as brochures, case studies, is a must. While we do work with content writers, a lot of our content gets developed internally as well, which needs reviews and guidance to meet our requirements. Ability to write compelling ad and email copy is a great plus.
• Digital marketing experience is a plus. An understanding or SEO best practices and a strong grasp of the nuances of popular channels such as LinkedIn, X and Facebook.
• Experience in launching the use of AI enabled tools to complete projects such as development of content, personalizing content for certain personas, analyzing performance of campaigns.
• Ability to prepare slides to show concepts or key messages in MS PowerPoint is a must.
• Understanding or experience of using HubSpot for marketing automation is a plus.
• Experience of preparing, conducting webinars and promoting them is a plus.
• Ability to handle agencies to complete projects: Ability to draft briefs for agencies and work with multiple agencies to ensure goals are met.

Desirable Competencies/ Secondary Skill Set:

• Up to date with the latest trends and best practices in online marketing and measurement.

Benefits:

We are committed to offering competitive benefits programs for all our employees and enhancing our programs when necessary.

• Make yourself a priority with flexible schedules, parental leave.
• Drive forward your career through professional development opportunities.
• Achieve your personal goals with our Employee Assistance Programme.

Our commitment to you:

Our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better.

This is The Carrier Way.

Join us and make a difference.

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Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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