Senior Marketing Specialist-Datech

2 months ago

Chennai, India TD SYNNEX Full time

Job Purpose:

The purpose of the Snr Digital Marketing Specialist is to develop and implement Technology Solutions APJ's digital marketing strategy. The Digital Marketing Specialist will manage all of Technology Solutions APJ’s online mediums including social media channels, planning regular content to engage existing and new audiences and deliver marketing and communication strategies across these mediums.

Responsibilities:

Working across multiple areas of the business locally, regionally and globally to adhere to corporate branding guidelines during a period of considerable dynamism.

Working across multiple platforms to communicate with Technology Solutions internal and partner stakeholders.

Continuous improvement - consistently looking at better ways to service our customers through communication, tools and technology execution.

Drive and support APJ digital marketing strategy as it relates to online traffic.

Work closely with the APJ marketing team to identify communication topics, build a central schedule and drive

Overseeing the social media strategy for the company imagery.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Regular updates to digital marketing platforms including localizing content as required, creating web graphics and sourcing required.

Email marketing – template design, content facilitation, effectiveness and measurement

Coordinating advertising and editorial content to meet publication deadlines and specifications as Technology.

Creating content for use on social media platforms including infographics and short videos

Analyzing the performance of digital platform and social media channels including YouTube, LinkedIn and Twitter

Track conversion rates and make improvements to online platforms.

Managing day-to-day paid search engine marketing and enhancing Search Engine Optimization across all websites, with proactive improvements to ensure best practice.

Evaluating customer research, market conditions and competitor data

Monitor analytics and success metrics for analysis and ongoing strategic planning.

Manage strategic relationships with Facebook, Twitter, LinkedIn, and Google

Developing and managing digital marketing campaigns

Ensuring all marketing collateral meets the corporate guidelines and brand identity.

Managing online brand and product campaigns to raise brand awareness.

Researching and advising on social media policy for the company, individual brands and business areas as required

Collaborate with all areas of the business to ensure best practice, consistency and to improve communication activities.

Maintaining a central marketing hub for sales and other employees to access

Projects related to increasing Technology Solutions brand awareness, improving Resellers ease of doing business with Technology Solutions and building tools to enhance customer experience and

Solutions profitability.

What’s In It For You?

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for

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