Senior Marketing Specialist

2 weeks ago

chennai, India Atatus Full time

Company Description

Atatus is an all-in-one observability platform designed for engineers, offering comprehensive tools for monitoring, analyzing, and troubleshooting your entire stack. We provide a unified view of your telemetry data including metrics, logs, and traces in a single pane of glass enabling teams to quickly identify and resolve issues, optimize user experiences, and ensure the reliability and availability of your applications.


Role Description

We are seeking an experienced Senior Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products/services and enhance brand awareness. The ideal candidate should have a passion for digital technologies and possess excellent analytical and communication skills.


Requirements

  • Excellent communication and interpersonal skills
  • Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Measure and report performance of all digital marketing efforts, and assess against goals (ROI and KPIs).
  • Bachelor's degree in Marketing, Digital technologies, or related field.
  • Proven working experience in digital marketing with 4+ years experience.
  • Solid knowledge of website & SEO analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ubersuggest).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.


Tools Known

  • Google Analytics
  • Google AdWords
  • SEO tools (e.g., Ahref, SEMrush)
  • Social media management platforms (e.g., Feedhive, Buffer)
  • Email marketing platforms (e.g., Mailchimp)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Content management systems (e.g., WordPress, Ghost)



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