IT Services Marketing Manager

2 weeks ago

Pune, India ITC WORLDWIDE Full time

ITC WORLDWIDE is seeking a dynamic and experienced IT Services Marketing Manager - Pune


The IT Services Marketing Manager will be responsible for defining and executing on the marketing and lead generation strategy at ITC for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.

The Marketing Manager will work closely with the commercial and executive team at ITC to understand the company's positioning and go-to-market strategy in order to implement the marketing tactics required to generate the expected number of qualified sales leads in the United States & EU which is the target market for the company.

Key aspects of their role will include content coordination and execution, as well as the successful management of the digital marketing channels which is a significant success factor and focus for this position (key digital channels include paid ads, SEO, website operations/UX, social media, and webinars). This position will have internal direct reports (Marketing Analyst/Researcher, Digital Marketing Lead), as well as a team of Digital Marketing employees.

YOUR RESPONSIBILITIES

· Become an expert on ITC marketing positioning, differentiators and target audience

· Own content calendar creation, coordination and execution with the input and support from the Practices. This includes working closely with the right stakeholders to present and prioritize SEO opportunities to maximize the results from the content programs.

· Manage content copywriters, reviewing and approving the quality of their work.

· Support the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides outlines, infographics, videos, etc.

· Lead the successful coordination and execution of webinars and events

· Continue enhancing ITC branding and brand awareness across the digital channels

· Plan and execute inbound and digital marketing program, including website operations, SEO/SEM, social media and advertising campaigns

· Manage the day-to-day relationship and performance of the Digital Marketing In-house Agency, with the support of a Digital Marketing Lead that will report to the Marketing Manager. The in-house Agency team is comprised of the following channels (10+ FTEs):

· Project Manager/Account Manager

· Website Operations/UX

· Email Marketing/CRM

· Paid Media

· SEO

· Reporting/ Power BI

· Manage our social media channel (LinkedIn as the main channel) with the support of a marketing coordinator

· Measure and report the performance of all marketing campaigns across different channels, and assess against our lead generation and sales goals

· Manage the performance and relationship with other vendor partners (e.g. Hubspot, etc.), including contract negotiation and vendor selection

· Identify the latest marketing and digital trends and insights, bringing new best practices, training needs and strategic direction to the company in these areas

· Brainstorm new and creative growth strategies

· Streamline marketing and lead generation processes, including better structuring of Hubspot and interaction between the different stakeholders at the company

· Instrument conversion points and optimize user funnels

· Provide thought leadership and perspective for content creation and work closely with Copy Writers and ITC Practices to develop the right collateral required for digital marketing campaigns

· Serve as the link between marketing and inside sales/sales to ensure proper alignment of lead flow and quality through the sales lifecycle

· Work with the Outbound/Email Marketing Manager on creating and optimizing automated workflows and outbound strategy for email campaign to nurture new and existing leads

Requirements

· MS degree in Marketing, business administration or related field

· Fully Bilingual in English and Spanish/French/Arabic/Cantonese/German

· 5+ years of experience in B2B digital marketing for a similar services company targeting CFOs, CIOs and high-level executives in Finance and IT (e.g. Big Fours, Accounting Firms, Recruiting, other consulting & outsourcing firms, software companies)

· Enjoys and brings experience managing direct reports and agencies

· Strong analytical skills and data-driven thinking

· Demonstrable experience leading and successfully managing digital marketing in B2B services companies

· Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage, inform and motivate

· Up-to-date with the latest trends and best practices in digital marketing and Account Based Marketing (ABM)

· Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of the in-house Agency and SEO resources under management

· Defines requirements, tasks, and resources associated with the SEO strategy

· Understand on and off-site tactics

· Experience working with popular keyword and SEO tools (Google Adwords, Semrush, Wordtracker, Moz, Screaming Frog, Searchlight, Botify, Ahrefs, Search Console, etc.)

· Experience working with CMSs and the building and administering of content in multiple CMS environments or platforms

· Is familiar and comfortable with writing and editing content for SEO

· Oversees and manages keyword research and competitive research for ITC key services

· Keeps pace with SEO trends and developments (especially for North America)

· Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager, Tealium, or similar)

· Experience in managing PPC and overall Paid Ads Programs, especially including Google Adwords, LinkedIn and Remarketing

· Working knowledge of HTML

· Continuous obsession with improvement and campaign optimization

· Exceptional attention to detail and communication skills

· High-level of proficiency in Microsoft Excel / PowerPoint / Word

· High level of integrity, autonomy, proactiveness, and self-motivation

· Ability to deal with multiple stakeholders in different departments with competing priorities

· Experience on the client side coordinating projects with advertising/marketing agencies preferred.

· Ability to clearly and effectively articulate thoughts through verbal, visual and written forms

· Team player with a professional assertiveness, who's also open-minded and humble

· Ability to handle multiple tasks in a deadline driven environment

· Excellent organizational, project and time management skills with a natural drive for process improvement

· Hubspot experience a plus (including both CRM and marketing modules)

· SQL, PowerBI experience a plus

· Fast learner, eager to learn new systems and tactics

Power Platform experience a plus

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