Bajaj Technology Services | Marketing Lead | pune
2 weeks ago
Key Responsibilities:
- Develop and implement marketing strategies that align with business goals and key markets.
- Create, execute, and analyze multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
- Develop and manage high-quality content (blogs, whitepapers, case studies, videos) that demonstrates our technological expertise and engages our audience
- Create and manage content for pre-sales collateral, including pitch decks, presentations, and other sales support materials, that align with the brand guidelines and sales strategies.
- Ensure consistent messaging across all marketing channels and materials, reinforcing our positioning as a technology services brand.
- Run LinkedIn campaigns to generate leads and drive engagement, including setting up campaigns, targeting, monitoring, and analysing results to optimize campaign performance.
- Plan and manage all aspects of events from concept to execution, including budgeting, logistics, promotion, and post-event analysis.
- Identify and strategically participate in key trade events and industry conferences to position our company as a leading technology services provider
- Conduct market analysis to identify trends, competitive landscape, and customer needs to inform marketing strategies.
- Work closely with sales and practice teams to align marketing efforts and support business objectives.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Monitor, analyze, and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.
- Manage public relations efforts, including drafting press releases, building relationships with media outlets, and securing coverage to enhance the company’s visibility and reputation.
Qualifications:
- MBA/Bachelor's degree in Marketing, Communications, or related field.
- 6 - 8 years of B2B marketing experience, with minimum 5 years experience in IT Services marketing
Key skill set:
Previous experience in marketing for Adobe, Salesforce, Cloud, Gen AI, Data Engineering, Analytics is a plus.
- Ability to work collaboratively in a fast-paced environment
- Strong writing and editing skills, with the ability to craft compelling and engaging content.
- Experience in producing whitepapers, technical blogs, website content, product demo videos, and other marketing collateral that communicate complex IT concepts clearly.
- Skilled in creating impactful pitch decks and sales enablement materials that articulate technology solutions.
- Knowledge of public relations best practices, including press release writing and media outreach.
- Familiarity with article publishing and content creation for B2B marketing.
- Proven track record of successful lead generation using LinkedIn promotions.
- Experience in planning and managing events, including trade shows, webinars, seminars, and workshops.
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
- Results-oriented mindset, with the ability to analyse data and make data-driven recommendations.
- Proficiency in marketing tools and platforms, such as CMS, CRM, email marketing, and social media management.
- Strong knowledge of LinkedIn campaigns, including strategy to production of content, campaign setup, targeting, monitoring, and optimization.
- Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
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pune, India Bajaj Technology Services Full timeKey Responsibilities : Develop and implement marketing strategies that align with business goals and key markets. Create, execute, and analyze multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising. Develop and manage high-quality content (blogs, whitepapers, case studies, videos) that demonstrates our...
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