Digital Marketing Executive

2 months ago

Hyderabad, India Prodigies Digital Services Full time

Company Overview


Prodigies Digital Services is a digital creative agency that specializes in branding, marketing, and lead generation. We are passionate about creating visually appealing designs and believe in the power of education, communication, and influence to effectively reach our target audience.


Job Overview


We are seeking a talented Digital Marketing Executive to join our team at Prodigies Digital Services. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement. This is a junior-level position suitable for candidates with 1 to 3 years of experience in digital marketing. The role is based in Hyderabad, Telangana, India, and the employment type is hybrid.


Qualifications and Skills


  • 1-3 years of experience in digital marketing
  • Solid knowledge of social media platforms, digital advertising, and SEO
  • Proficiency in Google Analytics and other web analytics tools
  • Familiarity with content management systems (CMS) and email marketing platforms
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work independently and effectively manage time and priorities
  • Creative mindset with a keen eye for design and attention to detail


Roles and Responsibilities


  • Plan and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO)
  • Create engaging and shareable content for social media platforms to increase brand visibility
  • Monitor and analyze website traffic and user behavior using Google Analytics
  • Optimize website content and landing pages for search engine visibility
  • Conduct keyword research and implement on-page SEO techniques
  • Manage and optimize pay-per-click (PPC) advertising campaigns
  • Track and report on key performance metrics to evaluate campaign effectiveness
  • Stay up-to-date with the latest trends and best practices in digital marketing





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