Community Engagement Specialist

5 months ago

Bengaluru, India Blue Yonder Full time

We are seeking an experienced and dynamic Community Engagement Specialist to oversee and grow our industry-based customer communities. This community is focused on providing industry insights, emerging trends, business processes, and best practices. The ideal candidate will be responsible for creating and curating engaging content, facilitating meaningful conversations, and organizing events that provide value to our members. This role requires a strategic thinker with excellent communication skills and a passion for community building.

Key Responsibilities

Community Management:

Develop and execute strategies to increase community engagement and membership growth. Moderate discussions, ensuring a positive and respectful community environment. Respond to member inquiries and facilitate connections among community members.

Content Curation:

Curate relevant industry news, case studies, multimedia content, and insights to share with the community. Engage with internal subject matter experts and thought leaders to generate expert-level content that aligns with current industry trends and challenges. Coordinate diverse content types such as blog posts, infographics, video tutorials, podcasts, and e-books to cater to various preferences within the community.

Event Planning and Management:

Host virtual events including: Webinars: Featuring industry experts discussing current trends and best practices. Live Q&A Sessions: Real-time opportunities for members to ask questions to industry leaders. Panel Discussions: Multi-speaker events exploring different perspectives on key topics. Virtual Networking Events: Facilitating peer-to-peer connections and networking opportunities. Roundtables: Small, focused discussions on specific issues faced by community members.

Community Engagement:

Develop and implement engagement initiatives, such as discussion prompts, challenges, and member spotlights, to foster active participation. Identify and nurture community leaders and advocates to support community activities and initiatives. Monitor community metrics and report on engagement trends, providing insights and recommendations for improvement.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience. 3-5 years of experience in community management, content creation, or a related role, preferably in a B2B environment. Excellent written and verbal communication skills. Proven ability to create and curate engaging and informative content. Experience planning and managing virtual and/or in-person events. Strong interpersonal skills and the ability to build and maintain relationships with community members and stakeholders. Proficiency with community management platforms, content management systems, and social media tools. Analytical skills to measure and report on community engagement and content performance. Familiarity with data analytics tools and reporting. Ability to work independently and as part of a team in a fast-paced, dynamic environment. Experience working within Retail, Manufacturing, or Logistics industries is a plus.

Our Values


If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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