Sr. Manager

2 months ago

Mumbai, India Coverfox Insurance Full time

Location: Mumbai

No of vacancy: 1

Job Profile:

  • Accountable for end-to-end digital media strategy creation including audience analysis, content planning and media management across channels.

  • Driving the SEO strategy for the different business lines (B2C, B2B).

  • Possess effective content writing skills to be able to create and curate content relevant for business and the stakeholders.

  • Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Adwords features, campaigns, GDN/Ad networks, tools for subscription plus, etc.

  • Ability to efficiently scale-up online sales (non-marketplace sales) and decoding the same.

  • Monitoring online media buying across channels and accordingly building buying strategies.

  • Understand and execute the entire gamut of digital marketing needs including SEM and SEO, Social Media, Display Advertising.

  • Identify the target audience for a particular media campaign and focus on the strategy & implementation of communication, remarketing and tapping into the target audience.

  • Be able to stay updated on the norms of the industry and beyond through research and competition analysis.

  • Creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise (thorough understanding of SEM Google Adwords, Social Ads, Google Analytics Expert) in managing paid search campaign.

  • Monitor and create A/B testing media.

  • Work cohesively with ad agency to drive campaign strategy

  • Plan and execute digital marketing strategies so as to increase conversions.

  • Optimise plans and budget according to the best media mix.

  • Create and execute paid media campaigns.

  • Analyze, record and troubleshoot performance data.

Candidate Profile:

  • Graduate / Post Graduate with 8+ years of experience in leveraging digital for driving performance objectives (a must have) and brand objective (good to have) either in an agency or as an advertiser.

  • Thorough understanding of SEO, SEM, Affiliate Network, Google Analytics, Facebook Ads, Google Ads, Google Search Console,, Salesforce Sales & Marketing Cloud, HTML

  • Ability to manage multiple external and internal stakeholders

  • Work experience with BFSI client or within BFSI / fintech domain would be a plus.

  • Excellent Communication and presentation skills

  • Knowledge on traditional media and PR would be add-on.

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