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Conversion API Strategist
3 months ago
If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.
Role - Conversion API Strategist.
Experience- 3 Years.
Location- Bangalore.
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth
Role Overview:
As a Conversion API Strategist (MAP), you will play a pivotal role in influencing the sales
process, guiding customers to choose our Conversions API as their solution for enhanced data collection and measurement. You will leverage your expertise in digital marketing and analytics to demonstrate the value and advantages of our Conversions API, ensuring it aligns with the customers' marketing objectives and data strategies. Your role involves collaborating closely with the sales team to drive the adoption of our Conversions API, providing strategic insights, and ensuring a seamless integration for the customers.
Responsibilities:
•Partner with the sales team to understand customer needs and present the Conversions
API as the optimal solution.
•Influence the sales process by demonstrating the benefits and technical advantages of
ourConversions API over other market solutions.
•Conduct detailed analysis of customers' existing data collection and measurement
practices to identify improvement areas.
•Provide strategic recommendations to customers on integrating and optimizing the
Conversions API to meet their marketing objectives.
•Collaborate with internal teams to develop compelling sales pitches and materials that
highlight the strengths of the Conversions API.
•Assist customers with the technical setup and configuration of the Conversions API,
ensuring a smooth implementation.
•Monitor and troubleshoot any issues during the integration process, ensuring high-
quality data collection and performance.
•Maintain up-to-date knowledge of industry trends and competitor solutions to
effectively position our Conversions API in the market.
•Provide ongoing support and training to customers, ensuring they maximize the benefits
of the Conversions API.
•Track and report on the progress of sales engagements and customer adoption of the
Conversions API.Basic Qualifications
•At least 3 years of experience in digital marketing, web analytics, or a related field.
•Proven track record of influencing sales processes and driving the adoption of technical
solutions.
•Strong knowledge of MarketingTechnologies and first-party data collection.
•Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
•Familiarity with web and API development (JavaScript, JSON).
•Excellent communication and interpersonal skills.
•Ability to work independently and collaboratively with sales and internal teams.
Preferred Qualifications
•Familiarity with event tracking and measurement solutions, such as Conversion
Tracking, Website Demographics, and Campaign Manager.
•Experience with other Conversions API products (e.g., Meta, Snap, Pinterest).
•Knowledge of best practices for event tracking and measurement across various
industries.
Key Skills & Competencies:
•Sales Influence:Ability to persuasively demonstrate the value of the Conversions API to
customers and influence their decision-making process.
•Technical Proficiency:Strong understanding of web analytics, digital marketing
technologies, and first-party data collection methods.
•Tag Management Expertise:Experience with platforms like Google Tag Manager,
Tealium, and Adobe for website data collection and management.
• API Development and Troubleshooting:Knowledge of web and API development
(Javascript, JSON) and the ability to troubleshoot technical issues.
•Analytical Skills:Ability to analyze customers' data collection practices and provide
strategic recommendations for improvement.
•Communication Skills:Excellent interpersonal and communication skills, both written
and verbal, for effective customer interaction and collaboration with sales teams.
•Customer-Centric Approach:Understand and address customer needs and
expectations, providing tailored solutions and support.
•Collaboration:Work closely with sales and internal teams to develop sales strategies
and materials.
•Self-Motivation and Independence:Proactive, self-motivated, and able to work
independently to drive customer adoption of the Conversions API.•Problem-Solving:Strong problem-solving skills to assist customers with the integration
and optimization of the Conversions API.
•Adaptability:Ability to quickly adapt to new tools, technologies, and customer
requirements.
•Project Management:Ability to track and report on sales engagements and customer
progress, ensuring transparency and alignment with sales goals.
What’s in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
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