Salesforce Marketing Cloud BA

2 weeks ago

Bengaluru, India CGI Full time

Position Description:

Exp : 4+ years
Location : Pune / Bangalore

Position Summary:
CGI is adding a Marketing Cloud Expert to our team in Pune, India. The core focus of this position is to manage multiple Marketing Automation and Cloud implementations for our global Digital Marketing team. We are seeking candidates who possess a range of Marketing Automation skills encompassing Campaigns and Email Marketing engagements. This is an exciting opportunity to join a world-class IT company, for a permanent position in the Pune metro area providing high-end IT services to local enterprise clients.

Functions of the Job:
• Understand business requirements and propose the best implementation using the SFDC solution.
• Demonstrate Salesforce capabilities to solve business problems by implementing Proof of Value pilots and producing the supporting documentation.
• Build customer journeys.
• Proficient with lead generation and marketing campaigns, building dashboards, and managing automations, reporting, and integrations.
• Monitoring, integrate, and maintaining the platform
• Provide best practice in specialized processes such as Lead Management, Campaign Management, Lead
• Familiar with Marketing processes including Sales analysis, Market share analysis, Expense analysis, and financial analysis
• Manage relationships with stakeholders to achieve project goals
• Maintain collaborative relationships with external vendors to achieve project goals, where necessary.
• Participate in the evolution of team best practices, standards and policies
• Stay current with the periodic Salesforce releases and leverage the updates applicable to the ORG.
• Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of projects.

Education: Bachelor's degree in related field is preferred.
Experience: Minimum five years of experience including three years of experience in Salesforce Marketing.

• Hands-on experience with Marketing Cloud
• Marketo/Pardot/Eloqua experience (Workflows, Landing Pages and Automation Programs)
• Experience with Lead Management
• Lead Scoring beneficial
• Experience with OmniChannel Marketing
• Strong digital marketing background
• Experience with Segmentation
• Experience with A/B testing
• Campaign analysis and reporting
• Google Analytics and DMP experience within marketing cloud ecosystem
• Experience with Group Connect and Mobile Studio.
• Scrum or Agile methodology experience a must
• SFDC Certifications are preferred
• Demonstrate some understanding of VisualForce, HTML, Javascript and CSS.
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and SME
• Experience conducting/facilitating stakeholder workshops
• Client friendliness with the ability to build and maintain trusting and value added client relationships
• Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision
• Client ownership/client engagement experience preferred
• Comfortable working within a defined budget and coordinating efforts with other teams

Skills:

JavaScript Salesforce Marketing Cloud Change Management

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